Questline’s 2016 Energy Utility Email Benchmarks Report Highlights the Importance of Timing and Targeting

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Detailed email analytics and real customer feedback provides utilities actionable insights to boost customer satisfaction and engagement

The detailed analysis reveals tactics to achieve greatest email success.

With expanded analytics capability and extensive email performance examination, Questline’s 2016 Energy Utility Email Benchmarks Report is a must-read for U.S. electric and gas utilities focused on increasing customer satisfaction and boosting engagement. It is exclusively available online today: http://www.questline.com/benchmarks.

Questline analyzed more than 163 million emails sent between August 1, 2015 and July 31, 2016 by 450+ utility companies across all 50 states.

The report’s core focus differentiates itself from other email benchmarks reports.

“Nearly all of the multi-industry email benchmarks papers we see combine utility metrics into other categories, which often skews the data provided to electric and gas companies,” said Questline President Dave Reim. “Our report provides utilities with a more accurate ‘apples-to-apples’ benchmarking approach. It’s true performance comparison,” Reim explained.

The 2016 report is Questline’s most comprehensive yet, with key findings on email engagement and environment. This level of benchmark data analysis is powered by Litmus, a leading software provider focused on email testing and tracking data. This enables Questline to offer a depth of insight into the devices customers are using and how they are engaging with email.

New in 2016, the report also includes comprehensive analysis on list growth and attrition, customer list size, and comparisons of communication types. Readers can see how these communications can work together to increase customer engagement.

Reim explained, “The detailed analysis reveals tactics to achieve greatest email success.”

Returning this year is updated insight into successful subject lines, newsletter topics, and useful information on the email lifecycle. A popular feature, the report again includes responses from our utility communicator survey.

“We understand our position as the largest creator, aggregator and analyst of energy utility customer communications content and behavioral analytics and we are happy to share our findings in order to help clients better engage their customers through digital communications.” Reim continued.

Download the 2016 Energy Utility Email Benchmarks report for free at http://www.questline.com/benchmarks.

About Questline:
Questline uses insight and creativity to deliver compelling digital communications to the energy utility industry that enlighten, engage and educate. With 20+ years of experience and 450 client partners, we’ve become the nation’s premier creator, aggregator and analyst of energy utility customer communications content and behavioral analytics. Visit http://www.questline.com.

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Lindsey Sheridan
Questline, Inc.
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