Reps from Russell Johns Tout USA TODAY’s Popular ‘Auction Showcase’ at the High-Powered International Auctioneers Conference in Texas

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More than a thousand visitors from around the globe attended the 66th annual International Auctioneers Conference & Show. Welcoming them were account executives from Russell Johns Associates (http://russelljohns.com) who were there to plug the benefits of USA TODAY’s popular “Auction Showcase.”

“The NAA Conference & Show is the perfect opportunity for auctioneers and vendors of all kinds to meet in person, and I was extremely proud to be able to represent USA TODAY this year,” said Joseph Doner, National Media Development

“Everything Big Happens Here” boasted the brochure for the 66th International Auctioneers Conference & Show. The words were a perfect fit for the Texas-sized gathering that drew more than a thousand attendees, including reps from Russell Johns Associates (http://russelljohns.com) who were there to tout USA TODAY’s “Auction Showcase.”

The Conference & Show, which took place July 14-18 at the Intercontinental Dallas Hotel, was presented by the National Auctioneers Association, the world's largest association dedicated to professional auctioneers.

“The NAA Conference & Show is the perfect opportunity for auctioneers and vendors of all kinds to meet in person, and I was extremely proud to be able to represent USA TODAY this year,” said Joseph Doner, National Media Development. “Some of our longest standing clients finally had the opportunity to put a face to my name, and we even had the chance to discuss marketing concepts for upcoming auctions.”

Doner and Sales Media Associate Cassandra Doxa answered many questions from attendees about Auction Showcase, which appears in USA TODAY on Tuesdays and Fridays and features various categories, from secluded property and mega-mansions to exotic cars and rare collectibles.

“The conference was truly a phenomenal experience,” said Doxa. “I met so many wonderful people who are truly passionate about the Auction industry. My favorite part was the ‘Fun Auction!’ It was so awesome.”

In addition to USA TODAY’s Auction Showcase, Russell Johns represent s the following targeted advertising opportunities in that publication:

Camp Today – a special feature section to advertise camps and camp-related products for children.

Careers Today – a print classified job-listing section.

Education Today – a dedicated section spotlighting higher education.

Golf Today – a special section that runs at the same time as popular tournaments; it spotlights advertises golf equipment, gifts, travel packages, etc.

Marketplace Today – a one-stop classified advertising resource targeting a national audience.

Online Classifieds – an online classified advertising resource for products, services, gifts and opportunities.

Shop for Gifts Today – a special section that features gifts for Valentine’s Day, Mother’s Day and Father’s Day as well as Last-Minute Holiday Gifts.

National and regional advertising opportunities are available. Regions are: East, South, Midwest and West.

USA TODAY, which is owned by Gannett Co., Inc., and The National Auctioneers Association, based in Overland Park, KS, launched the Auction Showcase in 2008. The Showcase reaches an affluent, national audience. Among their other collaborative efforts is the National Auctioneers Association/USA TODAY Marketing Competition. This year’s winning entrees included:

“Auction Marketing Campaign of the Year,” Rex D. Schrader, II, CAI, Schrader Real Estate & Auction Co., Inc., Columbia City, IN.

“Best in Show – Advertising & PR, Digital/Social,” Lonny McCurdy, AARE, McCurdy Auction, LLC, Wichita, KS.

“Best in Show – Advertising & PR, Print,” Chad Roffers, Concierge Auctions, LLC, New York, NY.

“Best in Show – Photography,” David W. Thornhill, Thornhill Auction, Troy, MO.

Among those from USA TODAY involved in the prestigious Marketing Competition is Toussaint Hutchinson, who has attended the NAA Conference for many years and is on the committee that selects the yearly auction marketing contest winners.

Next year’s International Auctioneers Conference & Show will take place July 19-23 at the Amway Grand Plaza Hotel in Grand Rapids, MI. RJA expects to attend. For more information about USA TODAY’s Auction Showcase, call (800) 397-0070, fax (866) 332-1795 or go online at http://www.russelljohns.com/usatoday/usat-sellsheet-auction-showcase.php

About: For more than 40 years, Russell Johns Associates has supported publishers and advertisers in building working relationships that increase revenue potential and streamline processes. For information about Russell Johns, visit http://www.russelljohns.com or call Joe Doner -National Media Development. USA TODAY is an RJA client.

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