Rainmaker’s LRO Features Automated Internet Listing Service Updates

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LRO Rent Syndication Ensures Accurate Daily Pricing and Frees Onsite Staff of Time Consuming Manual Updates

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By ensuring our pricing is consistent and up-to-date across our ILS channels, we’re delivering a user experience that eliminates the guess work of how much the unit costs.

The Rainmaker Group, the leading provider of revenue management solutions to the multifamily industry, announced today a recent enhancement to Lease Rent Options (LRO), an upgrade to the firm’s signature price optimization software used by apartment owners and operators to manage revenue and increase asset profitability. LRO Rent Syndication automates the process of updating changing asking rents across multiple Internet Listing Services (ILSs) where the community advertises. Not only does the tool ensure prospective renters view the most accurate and current pricing information possible but it also frees the leasing staff from spending valuable time manually updating the listings.

The automation of asking rents across Internet Listing Services (ILS) was launched today by The Rainmaker Group, the leading provider for revenue management solutions for the multifamily industry. LRO Rent Syndication is an enhancement to the firm’s flagship price optimization software, Lease Rent Options (LRO), used by apartment owners and operators to manage revenue increase asset profitability. Not only does LRO Rent Syndication ensure prospective renters view the most accurate and current pricing information possible but it also eliminates the need for leasing agents to update each individual listing manually further streamlining their time and productivity.

“With the introduction of revenue management, apartment rents are now customized based on the unit, lease term and move-in week, and consequently rents change frequently, even daily,” said Tammy Farley, president of Rainmaker. “The introduction of dynamic rents often necessitates changing more than 10 ILSs on a daily basis, and that is simply cost- and time-prohibitive without an automated solution. LRO 15.11 in general and its LRO Rent Syndication tool specifically are just the latest examples of Rainmaker’s consistent commitment to solving the critical business issues facing multifamily owners and operators.”

Among its numerous benefits, the LRO Rent Syndication function:

  • Streamlines the process of managing asking rents advertised displayed on ILSs, ensuring consistency and delivering a better and more accurate search experience for prospects.
  • Ensures consistency and the delivery of a better, more accurate search experience for prospective renters by streamlining the process of managing asking rents advertised on ILSs.
  • Generates increased revenues since asking rents are optimized first and then syndicated.
  • Eliminates the need for leasing staff to manually update ILS pricing on a frequent, often daily basis
  • Allows leasing staff to focus on converting new leases and renewals.

“Following location, price is the second biggest factor influencing the search process and where a prospect chooses to live,” said Michael Bowden, director of residential operations for Ram Realty Services headquartered in Palm Beach Gardens, Fl. “By ensuring our pricing is consistent and up-to-date across our ILS channels, we’re delivering a user experience that eliminates the guess work of how much the unit costs. It better qualifies the leads that call, email or request a tour. Automating the process simplifies and improves our interaction with the prospect from the first touch point.”

LRO Rent Syndication will reside within the web version of LRO. Currently, users can automatically push rent updates to Rainmaker’s Rent Jungle as well as with multiple major ILSs. LRO Rent Syndication is continuing to build integration with other external ILSs that will be available in 2016.

LRO complements a full suite of Rainmaker Demand Management Solutions including Rainmaker Insights, Rent Jungle, SlopeJet and the MDX Multifamily Data Exchange.

About Rainmaker
Founded in 2001 and headquartered in Alpharetta, GA, Rainmaker is the premier provider of profit optimization and demand-cycle solutions to the gaming, hospitality and multifamily housing industries. Rainmaker has developed and cultivated the most sophisticated demand-cycle platform specifically for the multifamily industry. Rainmaker Insights, SlopeJet, Rent Jungle, LRO and MDX enable multifamily owners and operators to streamline new lease and lease renewal strategies, create operational efficiencies, enhance revenue management practices, improve lead performance, generate greater demand and better gauge market performance. Recognized as one of the top privately held companies in the United States, Rainmaker has been named to Inc. 5000’s Fastest Growing Privately Held Companies for the last five years and was named to the Atlanta Business Chronicle’s List of the 100 Fastest Growing Companies in Atlanta. To learn more about Rainmaker and its suite of profit and demand solutions, please visit http://www.letitrain.com or follow the company on Facebook, LinkedIn and Twitter.

About Ram
Founded in 1978, Ram is an affiliated group of companies and partnerships that acquire, develop, manage and finance retail and residential properties in the Southeast. The group also selectively acquires debt secured by retail and residential properties. Ram is currently investing Ram Realty Partners IV LP, targeting retail and multifamily properties in select high growth markets in the Southeast. Since 1996, the company has deployed in excess of $2.2 billion of capital. Ram is headquartered in Palm Beach Gardens, Florida and has offices in Fort Lauderdale, Florida and Charlotte, North Carolina. For more information, visit http://www.ramrealestate.com.

Media Contact:
LinnellTaylor Marketing
Marlena DeFalco
Account Director
(303) 682-3943                
marlena(at)linnelltaylor.com

Company Contact:
The Rainmaker Group
Candace D. Henry
Content Director
(678) 578-5824                                                                                                    
chenry(at)LetItRain.com                

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