Rainmaker’s Cutting-Edge ILM Poised to Transform Apartment Lead Management Into Data-Rich, Efficient Experience

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Intelligent Lead Management prioritizes leads to maximize efficiency and identifies dead-end prospects

A powerful, next-generation lead management system is the first in the multifamily industry to score every inbound and outbound contact with prospective renters.

With the way existing lead management systems work, it’s impossible to separate real prospects. This system drives value by prioritizing leads and prospects based upon the likelihood that they’re going to sign a lease.

The Rainmaker Group, the leading provider of revenue management solutions to the multifamily industry, is releasing Rainmaker ILM (Intelligent Lead Management), a powerful, next-generation lead management system that is the first in the multifamily industry to score every inbound and outbound contact with prospective renters. ILM represents a powerful expansion of the program formerly known as SlopeJet and its unique data and analytics offer multifamily owners and operators the ability to generate greater leasing efficiencies, providing the most comprehensive lead management solution in the apartment industry.

ILM is a first-of-its-kind software that synthesizes data from multiple sources and systems to prioritize leads in real time, highlighting the leads that have a greater likelihood of conversion to significantly grow a community’s revenues. The system dramatically increases the efficiency of the lead management process, and also provides management with invaluable visibility into the three important buckets of lead management: advertising sources, call centers and the effectiveness of the onsite leasing staff.

In 2015 Rainmaker acquired SlopeJet providing rich data on the effectiveness of a community’s advertising sources in delivering leads, call center performance, and the onsite staff’s ability to answer and manage prospect calls. ILM adds more powerful analytics to prioritize leads and track the performance of leasing teams from the time a prospective resident first contacts a property through to a signed lease.

“This is a real game changer in the realm of lead management,” said Amar Duggasani, Rainmaker’s Chief Strategy Officer. “ILM provides deep, unparalleled analytics to direct the activities of the onsite leasing team and drive productivity in a way that other existing lead management systems simply do not. Developing ILM as a key component of Rainmaker’s suite of optimized solutions is indicative of our continued commitment to investing in technologies that will best serve our customers’ business objectives. We are excited to see what the future holds for our customers using ILM.”

“Our communities are getting hundreds of calls a month, and a large percentage of them are not real leads,” Jason Whittington, Vice President, Business Solutions for Gene B. Glick said. “With the way existing lead management systems work, it’s impossible to separate real prospects. This system drives value by prioritizing leads and prospects based upon the likelihood that they’re going to sign a lease. Those determined to be non-leads are closed and removed from a leasing staff member’s work queue. This will be a tremendous time saver for our on-site leasing personnel.”

In the ILM system, highly trained professionals following the required protocols for information security listen to all of a community’s inbound and outbound calls with leads and score the leads based upon more than a dozen specialized criteria. The audio files of each lead are archived for years; treating every lead like a community asset and not a consumable product. The benefit of archiving the audio files includes giving leasing teams an opportunity to revisit interactions with good prospects who ultimately didn’t sign a lease at their communities. By listening to the calls and revisiting the evaluations of their communications with the prospects, leasing teams can develop a more cost-effective strategy to remarket to the potential renters and grow a community’s revenue.

Furthermore, the system provides advanced reporting and metrics, with regional-, property- and staff-level benchmarks available. A wide array of statistics – from average phone and email response times to the cost of advertising sources per lease – are available within ILM. Additionally, the system tracks all incoming leads – and doesn’t rely just on those recorded by leasing personnel – to provide a true picture of a staffer’s conversion rate.

ILM will be available for integration with Rainmaker’s LRO revenue-management system in the second half of 2016. LRO is the leading multifamily lease rate optimization solution used to maximize revenue from apartment leases. The system calculates optimized pricing based on multiple factors that influence rate setting, including traffic and lease duration, move-in dates, competitive effects and other metrics. The system also produces enterprise-wide demand forecasts by measuring and analyzing historical and current market metrics and performing calculations necessary for occupancy predictions that are dynamically updated as market conditions change.

About Rainmaker
The Rainmaker Group is the market-leading provider of automated Revenue Management and profit optimization software solutions for the Multifamily Housing and Gaming & Hospitality industries. Rainmaker software, coupled with professional business consulting services, enables multifamily housing operators to maximize revenue from apartment leases and helps operators of casino hotels and other hospitality enterprises secure the most valuable customers to increase their profitability. An innovator and thought leader in the highly specialized pricing and revenue optimization field, Rainmaker leverages cutting-edge research to bring clients the most sophisticated systems and help them achieve the highest profitability from their assets. Multifamily housing clients include leaders such as AvalonBay Communities, Equity Residential, Gables Residential, Post Properties, Mid-America Apartment Communities and more. Gaming/Hospitality clients include leading casino/hotel organizations such as Atlantis The Palm Dubai, Caesars Entertainment, MGM Resorts International, Omni Hotels & Resorts, Wynn Las Vegas, and many others. A Microsoft Silver Certified Partner headquartered in northern Atlanta, GA, Rainmaker has for three years running ranked on the Inc. 5000 list among America’s top fastest growing, privately held companies. For more information, visit http://www.LetItRain.com.

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Marlena DeFalco

Julie Stewart
The Rainmaker Group
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