Real Estate Expert Michael Dovel Suggests Top 6 Selling Strategies

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Broker Michael Dovel ( illustrates six of the most important factors to consider while listing your house to ensure its sale in 2015.

Michael Dovel

First off, despite everyone saying foreclosure is the ‘next big thing’ for 2015, it really isn’t, and people should not be out to do that for quick money. Let’s dispel that myth right off that bat.

There are many reasons for buying or selling a home. For some, it is an issue of downsizing or upgrading. For others, a change in job or transfer requires relocation. But whatever the reason, Michael Dovel, a Denver-area broker and relocation expert, says there are six measures one should always take to sell a home.

“First off, despite everyone saying foreclosure is the ‘next big thing’ for 2015, it really isn’t, and people should not be out to do that for quick money. Let’s dispel that myth right off that bat” said Dovel. “Secondly, find a reputable real estate agent with a proven track record. Interview at least three agents and don’t be shy about asking questions, such as what is their availability and query them about past sales.”

Once you’ve found the right agent, Dovel stresses the third crucial factor is to price the home right because if it is not, it won’t sell. One trend is to list the home just above market value to leave room for negotiation, while an opposite approach is to list under market value to create a sense of urgency. This is something the agent and seller need to strategize together.

Fourth on the list is to “depersonalize.” Despite the fact that you might have lived in your home for 10, 20 or even more years and it’s a big part of your life that you are very attached to, your goal is to sell it, and you should start viewing your home as an investment. In fact, CubeSmart reports that 90 percent of buyers can’t visualize the potential of a home, and seeing less of someone else’s personal items will make it easier to picture living there.

“Pack away your family photos and mementos, not only for your sake but for the potential buyer’s sake,” said Dovel. “These can be distracting and potential buyers need to see themselves in the home, not you.”

The fifth factor to selling a home is to always be ready to show it. It is imperative to always keep the home in a state of readiness as a potential buyer can walk in the door at any time. Selling your house is a full-time job, and so is keeping it show-ready. “However, there are downsides to open houses,” said Dovel. “For example, they rarely result is sales, as they generally attract unqualified prospects and some agents just use them to meet other clients. In fact, according to the National Association of Realtors, the number of homes sold due to an open house is a meager 2 percent.”

Lastly, always check for potential red flags that can send a potential buyer running for the front door. Sellers should be aware of issues such as lead paint in the house, if the foundation is damaged, if the house has a bug or mold problem, etc. and remedy them right away. “Also, if there are a lot of homes for sale in your neighborhood, be prepared to honestly tell a potential buyer why people are moving away,” said Dovel.

About Michael Dovel, CRP, Broker
Michael Dovel has been a leader in metropolitan Denver relocation for more than 30 years. He has obtained his Certified Relocation Professional (CRP) designation through the Worldwide Employee Relocation Council, and is one of only a few people to have maintained it for more than 20 years. He has also earned the RE/MAX Hall of Fame and Lifetime Achievement awards for sales volume. For more information, please call (303) 888-6489, or visit the RE/MAX Southeast office at 7555 E. Hampden Ave., Denver, CO 80231.

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