Monterrey, Mexico and Miami, Florida (PRWEB) July 23, 2013
Red Efectiva (http://www.redefectiva.com), a fast-growing transaction processing company based in Monterrey, Mexico, and BlueKite (http://www.bluekite.com), a leading provider of international bill-payment services based in Miami, have announced a partnership to help U.S. customers supporting family and friends in Mexico to safely and securely transmit payments to utility, cable and communications companies in Mexico.
The partnership with Red Efectiva allows BlueKite customers – money store owners and residents -- to leverage Red Efectiva’s unique relationships with Mexican-based utilities, cable and communications businesses. When a BlueKite customer sends a payment to a utility company in Mexico – the money will be routed through Red Efectiva’s secure platform and safely processed with Mexican service providers. This will help avoid delays common with overseas payment processing.
“There are millions of people in the U.S. who support their families in Mexico with financial assistance and are searching for trusted payment services that will ensure their hard-earned money is going to the right place,” says Fabian Saide commercial director for Red Efectiva. “BlueKite is an excellent service that has helped U.S.-based customers send payments safely to many regions of the world. Red Efectiva expands BlueKite’s reach as we have the unique ability to align our services with the top utility and communication service providers in Mexico.”
“As we look to solidify our presence and product offerings in Mexico and Central America, Red Efectiva is the right partner providing security and reach into Mexico’s direct remittance opportunities,” said Bobby Aitkenhead, co-founder and CEO of BlueKite. “We look forward to continue working with Red Efectiva.”
BlueKite’s innovative system allows a sender to post-pay and pre-pay the electricity account of another person back in their country of origin. BlueKite, which originally offered US residents payment services to South America, is now increasing the regions of the world where they will operate. Partnering with Red Efectiva helps BlueKite expand their footprint into a market where there is an underserved population seeking safe and secure money transfers and remittances.
According to recent World Bank estimates, “Seventy-four percent of municipalities, supporting 22 percent of Mexico’s population, have no bank branch. About 75 percent of Mexicans live in an urban environment, yet 85-percent of adults in urban areas have had no dealings with formal financial institutions.”
Similar to BlueKite, Red Efectiva allows Mexican residents and businesses remit payments electronically to family and friends throughout Mexico, the U.S., and Latin America. Currently, Red Efectiva is the only service in Mexico that can facilitate transfers through its extensive nationwide distribution network of utility companies, pharmacies, grocers, convenience stores, hardware stores and more.
About Red Efectiva
Red Efectiva was the first company in Mexico to offer the implementation of bank correspondent services (approved by the Comisión Nacional Bancaria y de Valores or CNBV) with an integrated suite of payment services and remittances, transportation and travel services, bank transfers, insurance, special event ticket sales, telecommunications services, sweepstakes and much more.
Based in Monterrey, NL and founded in 2004, Red Efectiva currently has an extensive nationwide distribution network of pharmacies, grocers, convenience stores, hardware stores, pawn shops, and more. For further information, please visit http://www.redefectiva.com.
BlueKite offers a unique, state of the art, web-based platform that allows consumers to make real-time cross- border bill payments around the world. Payments are safe, accurate, reliable and guaranteed. BlueKite makes bill pay transactions possible through the integration of a proprietary payments platform with the accounting system of relevant service providers worldwide, allowing customers to view up to the minute balance information and pay bills immediately. Recently the company announced a $1.5 million seed round led by the founding team and PeopleFund. For more information please visit http://www.bluekite.com.