Reputation Capital Media Expands Creative Services with New Creative Director, Mike Redaelli
Baton Rouge, LA (PRWEB) July 31, 2013 -- Content marketing is about more than just words. Reputation Capital Media Services is embracing the possibilities of visual content, offering a growing suite of visual content marketing services for B2B clients.
Leading the charge is Mike Redaelli, the agency’s new creative director. Redaelli has extensive experience working in visual communication, brand management and product development. He has earned his design chops through nearly ten years working in the toy and novelty industry and later running a small design firm that helped small businesses boost their online identities.
“As Reputation Capital has grown from a one-woman shop into a full-service marketing agency, design has become a top priority,” says Mary Ellen Slayter, managing director. “We’re helping our B2B clients connect with their customers by developing sophisticated content strategies, which include web design and branding. It’s an exciting time to be working in content marketing, and our goal is to help clients create and promote content that is top-notch in its composition and design.”
Redaelli explains the connection between inbound marketing and design: “In order to capitalize on your inbound marketing efforts, you need vehicles that are custom-built to support your initiatives. A dynamic, high-impact web site that provides the proper framework or landing pages that effectively convert visitors into leads are critical to overall marketing success. Through sound design, we guide buyers through the sales funnel toward conversion.”
The agency builds marketing strategies that are executed using blog posts, white papers, case studies, social media, infographics, webinars, public relations campaigns, trade shows and events, email marketing and web design.
Redaelli joins a team of hybrid writers, editors, and marketers who specialize in delivering results for B2B clients across industries, including HR technology, healthcare, hospitality, media and manufacturing. The agency continues to grow its client list, team, and marketing services.
About Reputation Capital
Reputation Capital Media Services is a Baton Rouge marketing agency that helps B2B companies and their marketing agencies produce high-quality digital content, including blog posts, e-mail newsletters, white papers and multimedia. Reputation Capital editors and writers are experts in their fields, which include HR technology, employee benefits, financial services and accounting. Contact Reputation Capital for a free 30-minute consultation to find out how great content can help you attract and retain your customers.
Lee Price, Reputation Capital Media Services, http://www.mybackoffice.biz, 757-652-3423, [email protected]
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