Scottsdale, AZ (PRWEB) January 10, 2014
The New Year is here, and with it, the face of social media will once again be changing. Over the past year, several new platforms as well as social media tools have been introduced to the marketplace. Now, more than ever before, it is imperative that individuals and companies map out their social media campaigns with a clear and concise plan of attack.
JW Maxx Solutions acknowledges that the days of spur-of-the-moment postings as a regular social media tactic are gone. It is necessary to now plan out what will be posted, where it will be posted, how often and more. While some social media outlets do well with constant streams of postings, others do not. In order to help businesses and individuals navigate the sometimes-overwhelming world of online reputation management through social media, JW Maxx Solutions is providing some tips for social media management in 2014.
1. Set goals for different periods of time
One of the most important things to do in social media management for 2014 is to set goals for the level of engagement that a company wishes to achieve. These goals should include the number of followers, number of likes, amount of engagement on each post, number of shares and more. JW Maxx Solutions encourages social media managers to try out several different types of posting to see what works for their following.
2. Create content that matters
One of the biggest mistakes that JW Maxx Solutions sees in online reputation management and social media management is that businesses and individuals post content that simply does not matter. The content that garners the maximum amount of engagement is content that is fresh, newsworthy, funny, adorable or heart-warming. It is important to mix up news and postings that give followers real information with fun postings that include memes, pictures and other visuals that are easily digested and shared.
3. Post with the times
When events occur – such as holidays, festivals and more – it is wise to “jump on the bandwagon.” Especially with the 2014 Winter Olympics right around the corner, businesses and individuals should be thinking about how they can capitalize on the hash tags and keywords that are sure to be trending. The online reputation specialists at JW Maxx Solutions suggest building a calendar to include local events, national gatherings and global holidays in order to plan out special content and postings.
JW Maxx Solutions shares that the best way to run a successful social media campaign is to be prepared. By being thoughtful about what is going on in the world as well as sharing news and information that matters, businesses and individuals can take advantage of being linked with trending posts. For more information about online reputation management as well as more tips for creating a positive online landscape, contact JW Maxx Solutions today.