Scottsdale, AZ (PRWEB) February 07, 2014
The year of 2013 has come and gone, and it’s time to look forward to a prosperous and exciting new year. For those who have not already taken steps towards creating and maintaining successful social media campaigns, there is plenty of time to plan and implement new methods and ideas. The reputation management experts at JW Maxx Solutions are revealing the top three ways to gain better engagement and more followers in 2014.
1. Target audiences based on which social media platform is being used
One of the best ways to increase reach and build a bigger audience is to customize content based on which social media platform is being used. For example, the blogging platform Tumblr as well as the video app Vine used primarily by younger audiences. Older audiences primarily use Google+ and Pinterest, while both young and old audiences use Facebook and Twitter. The reputation management experts at JW Maxx Solutions advise that these demographics should be taken into account whenever a post is sent out. While the same information can be shared across all platforms, it should look differently depending on which one is used as well as who is trying to be reached.
2. Let’s get visual
When it comes to ease of use, in the way that the audience digests it and level of engagement, pictures reign supreme in the world of social media. Pictures are easy to look at quickly, easy to share and are interpreted on a personal level. The reputation specialists at JW Maxx Solutions recommend incorporating visuals such as pictures, cartoons, videos and info graphics into the social media content rotation of every business and individual.
“A picture says a thousand words,” said online reputation management expert and CEO of JW Maxx Solutions, Walter Halicki. “But a great picture can get you 1,000 likes. Great pictures have the tendency to go viral very quickly.”
3. Plan, but leave space
It is important for business and individuals with social media campaigns to plan out what they are going to post. These strategies should include postings that coincide with what is happening in the world, such as the 2014 Olympics. JW Maxx Solutions notes that doing this will allow their postings to ride on the trending wave that sweeps over social media during these types of events. However, it is always important to allow room if breaking news occurs, important events happen and more.
By following these social media tips, JW Maxx Solutions knows that both businesses and individuals will be in good shape when starting their campaigns in 2014. For more information about the online reputation management services offered by JW Maxx Solutions, visit http://www.jwmaxxsolutions.com/.