Baby Tooth Necklace on HBO’s “Girls” Creates Major Buzz for Florida’s Rock My World, Inc.
Tampa, Florida (PRWEB) February 05, 2014 -- Jeweler Jackie Kaufman, founder of Rock My World, Inc. (http://www.rockmyworldinc.com), never expected her Baby Tooth Necklaces to create so much excitement. In recent weeks, Rock My World, Inc. has become virtually synonymous with the hot new personalized jewelry trend, with mentions on “Baby Center,” “Good Morning America,” “NBC News Online,” and the “TODAY” show. The pièce de résistance occurred when one of the company's Baby Tooth Necklaces turned up on Hannah Horvath (actress Lena Dunham) during the January 19 episode of HBO's "Girls."
Kaufman, who has been a jewelry designer for nearly a decade and a retailer for over 20 years, is taking advantage of the flurry of media coverage to shine a light on all aspects of her jewelry design business, which utilizes sophisticated technologies like 3D printing and sound waves to create highly personalized pieces that go well beyond standard Mom jewelry.
“I enjoy creating the Baby Tooth Necklaces. Of course, they’re not for everyone, but I’ve received over 100 orders since the “Girls” episode aired and they are certainly hitting a sentimental chord,” noted Kaufman in a recent interview. “I’m even more excited that the public is having a chance to learn about the other cutting edge, heirloom quality jewelry designs we do, including our sound wave necklaces, rings, cuff links and bracelets.”
Kaufman says the sound wave jewelry is just in its infancy but notes it has already has been very popular--“I Love You,” “Marry Me,” and the sound of the family dog barking are some of the most popular expressions. She is also excited about using 3D technology to replicate a pet’s paws, nose or even its portrait to create truly unique pet memorial jewelry in precious metal.
As to how the Baby Tooth Necklace got onto “Girls,” Kaufman relates her surprise when last spring the show’s stylist purchased two Baby Tooth Necklaces from her Etsy shop and asked them to be shipped overnight.This was followed by duplicate purchases a week later. Due to the hush-hush nature of the "Girls" story lines, Kaufman was not able to learn if they would be used and was on pins and needles waiting to see what would happen, until Episode 303 aired this January and there they were, a pivotal part of the story line.
Kaufman says Rock My World, Inc. customers are a sentimental group at heart. She describes them as having their own unique style, not afraid to wear jewelry that has personal meaning and makes a statement, even when it surprises or even dismays.
“Many of our customers have unusual requests and we are often able to make items that other jewelers will not. We are like the anti-jeweler, a jeweler that has gone rogue,” she laughs. “If we thought like other jewelers, then people would not seek us out to make their pieces. My inspiration is always the customer and what they can think up in their heads that I can make happen for them. My jewelry is unconventional, and sometimes my customers are too.”
All Rock My World, Inc. jewelry is fabricated using sterling silver and 14k gold, which the company melts down and mixes to its own specifications. Each piece is designed and made in the Rock My World studio and takes about a week to complete once the design is finalized.
Kaufman runs the business with a staff of three, one to handle phones and shipping, one to assist her with CAD work and another to help with finishing. Kaufman herself designs and casts the pieces, aided by CAD programs, wax mill machines and 3D printers.
“With casting, there are no limitations and you are able to think outside conventional jewelry to create really unique pieces. We don’t think of ourselves as the corner jewelry store, we think of ourselves as an unconventional option to that local jewelry store.”
Kaufman says that with steady sales volume and standout national television and media moments like those recently experienced, Rock My World, Inc. is comfortably “on the scene.” Now, she is on a mission to expose the innovative, cutting edge nature of the work. “My goal is opening up new opportunities for our business.”
Rock My World, Inc. Jewelry has been gifted to numerous celebrities, including Christina Hendricks and Amy Poehler, through The Artisan Group® and is in the collection of one of the founders of Zappos.
Rock My World, Inc. jewelry is sold exclusively on Etsy (rockmyworldinc.etsy.com) and CustomMade (custommade.com/by/rockmyworldinc). Baby Tooth Necklaces start at $64.99 and Sound Wave Necklaces start at around $150.00. Sound Wave Custom Wedding Bands are also available.
Learn more about Rock My World, Inc. at http://www.rockmyworldinc.com. Keep up with the latest goings on by following the company on Twitter (@rockmyworldinc), Facebook (RockMyWorldInc) and Pinterest (rockmyworldinc). Watch a January 29, 2014 ABC Action News interview here.
ABOUT ROCK MY WORLD, INC.
Rock My World Inc. (http://www.rockmyworldinc.com) creates personalized jewelry in sterling silver and 14k gold. All designs are completely handmade and finished in the Rock My World, Inc. studio in Redington Shores, Florida.
Jackie Kaufman, Rock My World, Inc., http://www.rockmyworldinc.com, +1 727-623-4646, [email protected]
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