[Brands] are now acutely aware of the need for a local search strategy, recognizing that when their locations don't rank well locally, the brand loses potential customers to the competition.
EVANSTON, Ill. (PRWEB) October 30, 2013
SIM Partners (http://www.simpartners.com), a provider of local and social marketing automation technology, today unveiled findings from a local search engine optimization (SEO) study of 315 U.S. businesses in its new aggregate case study, “How Your Competition is Beating You with Google+ Local Optimization,” which analyzes the impact of efforts to optimize local listings. SIM Partners examined more than 4,000 keyword/city combinations, representing the local SEO campaigns of 315 U.S. businesses.
Prior to optimization, these 315 businesses ranked in one of the top seven positions for only 26 percent of their target keyword/city combinations and in the top two positions for only eight percent. After optimization, the businesses increased the number of keyword/city combinations for which they ranked in one of the top seven positions by 179 percent and in one of the top two positions by 399 percent. The businesses ranked in the third through fifth positions 97 percent more often. Targeted combinations for which the businesses did not appear in the top seven positions decreased by 62 percent (from 74 percent of all targeted combinations to just 28 percent).
“Mobile search traffic continues to grow, and enterprise brands have taken notice. They are now acutely aware of the need for a local search strategy, recognizing that when their locations don't rank well locally, the brand loses potential customers to the competition,” said Jon Schepke, CEO and founder of SIM Partners. “Google dominates mobile search just as it does for PC users; so the greatest source for local traffic is on Google's local properties, such as Maps, Google+ and Places. By focusing local SEO efforts on Google, brands can significantly improve visibility on priority keywords."
Visit http://www.simpartners.com/our-work/case-studies/aggregate-study-google-local-optimization/ to download the full report, including the optimization tactics used for increasing visibility for these businesses.
About SIM Partners:
SIM Partners technology empowers major brands to maximize digital marketing results at a local level by optimizing location-specific content and business information to dominate local, mobile and social search results for hundreds or thousands of local entities. SIM Partners provides a full suite of scalable and automated digital marketing technology, anchored by automated local marketing SaaS solutions, VelocityTM and Velocity SocialTM. The Velocity platform enables brands to optimize their content and location information through social, local search and mobile channels to maximize results for stores and locations. A social CRM tool and extension of the Velocity platform, Velocity Social enables large brands to effectively manage social communities for multiple locations on Facebook and Twitter and empower locations to build their businesses with social media while ensuring each post complies with brand standards. SIM Partners has offices in Chicago and San Francisco and authorized resellers in Australia, Germany and Italy. For more information, visit http://www.simpartners.com.
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