Davos, Switzerland (PRWEB) March 28, 2014
Rost Group acted as a technical partner of the 5th World Communication Forum and presented its technology of interactive communication SINCE to the speakers, participants of the global event as well as their remote viewers in the real time mode.
SINCE is an innovative cross media platform, which integrates the internet into television and new media with wide operativeness. During the course of the forum the public opinion results were instantly shown on the participants' gadgets: from smartphones to PCs and screens in Davos Congress Centre due to SINCE platform.
SINCE gave possibility to World Communication Forum-2014 speakers and moderators of sessions to rely on the results of the public opinion in their work, and for the remote audience to comment their actions as well as make and answer questions in the real time mode.
Olena Sibiriakova, Managing Partner of Rost Group:
"The intensive forum program in Davos gave possibility to hold three interactive sessions with the help of SINCE. All of them had different formats. The participants could observe all the key issues in How will the industry essence change? discussion with the guru of modern PR Paul Holmes (UK), to take part in quiz based on the lecture of E.Fahlman (USA) or to take part in public-opinion poll in terms of the business game "The 3 Whales on the market - Public Relations Consultancies, In-house PR & Corporate Communications."
The system helped to set out an expertise request and line out specialists opinion as to the role and mission of professional associations in the industry nowadays.
At the Davos Awards ceremony Olena Sibiriakova awarded a prize in The Media of the Future nomination to the famous PR expert Maxim Bekhar for his Nominate.com project.
Let us remind you that SINCE technology was presented at the IDCEE conference in Kiev in 2013.
Rost Group is currently working on the development of a new SINCE version that includes ability for simple integration with digital resources, multilingual and live analysis systems.
New groundbreaking game-show TV format on the basis of a new SINCE version will be presented on MIPFormats, Cannes (April, 2014).
Welcome the 7th Sense!
Rost Group a company of Ukrainian origin, has been an outsourcing company - innovator in marketing, HR, IT and PR solutions for 10 years in Ukraine. Also, portfolio of Rost Brand includes projects conducted for IT, pharmaceutical, and photo- and video equipment industries. Rost Group is the sole owner and developer of SINCE platform for interactive discussions. Rost Group initiated its work with the platform after implementation of SINCE Voting Interactive System on pocket PC base in 2009. SINCE is a product for integration of web, TV and new media to create, exchange and drive information to a new level.
SINCE platform is built as a tool for PR industries and interactive live communication, which have an aim to produce discussion between different audiences, including remote ones. The interactive platform SINCE combines the possibilities of the live broadcasting with an immediate feedback. Through online video broadcast events speakers and guests will be able to connect with web-groups of experts, mass-media and regular spectators synchronously in real time mode. With SINCE it will be possible to see the results of public opinion estimation by unlimited number of web users on the screens and displays (mobile, tablet, laptop) in the event and remote locations.
To unite trend-makers and influencers from the communications elite and provide a platform for discussion focused on the future development of communications, their role in business, society, and politics, to provoke in-depth analysis of the form and content of interaction between business professionals, the media, and society, on the one hand, and the state, on the other.