Jamestown, NY (PRWEB) August 11, 2014
Slicktext.com, an industry leader in SMS marketing, has just launched their new self-cleaning database.
SMS marketing is a rather new form of mobile marketing that allows businesses and organizations to communicate to their audiences via opt-in text messages. It works by people texting a unique keyword to a 5 or 6 digit phone number, also known as a short code. Upon that text message being sent, they are then subscribed to a particular text list. Marketers are finding that because most people read their text messages on the spot, SMS is an excellent way for them to communicate to their most engaged customers.
One of the challenges marketers face with SMS marketing however, is “dead numbers” in their database. Examples would be cases where people have their phone numbers changed, shut off, or cellular plans cancelled. In these cases, marketers are wasting text messages that are being sent to non-existent subscribers and are wasting money. SlickText’s new self-cleaning database monitors the delivery responses from mobile carriers, identifies trends in non-deliverability, and cleans bad numbers from its database automatically.
CEO Matt Baglia stated, “Customers have always asked us what happens if and when numbers go bad. With this new feature, they can rest assured they aren’t wasting their text messages any longer.”
To learn more about SlickText and its long list of features, you can visit http://www.SlickText.com.