Baltimore, MD (PRWEB) August 28, 2014
Baltimore-based STX, LLC, a global sporting goods leader, today announced the signing of National Hockey League (NHL) athletes Charlie Coyle (Minnesota Wild), David Booth (Toronto Maple Leafs), Brandon Pirri (Florida Panthers), Jonathon Blum (Minnesota Wild) and Mike Brown (San Jose Sharks). All five players have signed multi-year deals and will join Matt Moulson (Buffalo Sabres) to represent STX in the NHL.
The addition of all five athletes will help drive brand awareness as STX prepares to expand its new ice hockey line to include gloves, elite-level protective gear and beginner and intermediate-level Surgeon and Stallion sticks. Additionally, each will be involved with product development, on-ice feedback, as well as appearances at STX-sponsored events.
“The early success of STX’s ice hockey line is greatly due to our research-driven approach,” said Ed Saunders, Director of Marketing at STX. “We have unparalleled access to players of all levels through STX events and work closely with our NHL athletes to develop elite gear. This positions STX well to launch our new protective gear and stick lines.”
Bios for NHL Athletes:
“These talented players are a great fit for STX as we continue to expand our ice hockey line,” said Matt Hoppe, Senior Global Brand Manager at STX. “As more professional players support and use STX products, it provides an opportunity for feedback and input from the most elite players in the game. This enables us to produce the highest quality product available on the market.”
For more information on STX Athletes and the new ice hockey line, please visit http://www.stx.com/hockey/.
STX is a global sporting goods leader in the sports of lacrosse, field hockey, ice hockey and golf. With its 1970 introduction of the first synthetic lacrosse head, STX ushered in the “modern era” of what is now the fastest growing team sport. Based in Baltimore, the home of lacrosse, STX has been universally recognized for innovation in product design and development. STX continues to strive for new performance standards in sporting goods equipment at the highest levels of competition. For more information, visit http://www.stx.com.