Sbarro Celebrates 60th Anniversary with X-Treme Pepperoni

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Limited time offering available in select Sbarro eateries starting March 9th

Sbarro 60th Anniversary

Very few brands hold the privilege of celebrating 60 years in business.

This year marks the 60th anniversary for international pizza chain Sbarro, which serves its signature XL NY style pizza by the slice and other Italian favorites to customers around the world. To kick off its 60th anniversary celebration, Sbarro unveiled a special anniversary logo and announced the limited time return of a customer favorite, X-Treme Pepperoni.

Since the brand’s inception in 1956, Sbarro has been committed to the timeless tradition of hands-on pizza making and a fearless pursuit of fresh flavor, bringing the best of its Italian roots to the heart of New York and beyond. The company now boasts more than 800 eateries in 33 countries.

“Very few brands hold the privilege of celebrating 60 years in business,” said David Karam, CEO of Sbarro. “We are honored to continue to grow the Sbarro brand, reaching new audiences all over the world.”

In honor of the anniversary, Sbarro will bring back its popular bold X-Treme Pepperoni flavor for a limited time. This fresh take on a classic favorite features double the pepperoni and cheese, with Rosa Grande pepperoni and pepper jack cheese layered between 100 percent whole-milk mozzarella and baked to perfection on dough made in-house daily. New this year, the popular pizza flavor will also be extended to Sbarro’s signature stromboli.

The X-Treme Pepperoni will be available at select Sbarro eateries from March 9 until June 7.

About Sbarro
Since it first opened its doors as an Italian Salumeria in 1956, Sbarro has brought New York style pizza and other Italian favorites like pasta and stromboli to guests at more than 800 eateries across 33 countries. An award-winning franchise organization, the brand is best known for selling their original XL New York style pizza by the slice featuring dough that is made in-house daily, freshly chopped vegetables and 100% whole milk mozzarella cheese. Sbarro is headquartered in Columbus, Ohio. For more information or to find the nearest location, visit http://www.sbarro.com. You can also find Sbarro at http://www.facebook.com/sbarro, @Sbarro on Twitter and @SbarroOfficial on Instagram.

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Tara Parsell
@Sbarro
since: 12/2012
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