Scott Stratten Reveals the Dangers of Bad Marketing in His New Book, "QR Codes Kill Kittens"
(PRWEB) October 07, 2013 -- Experts are constantly telling people what they need to be doing in order to improve their businesses. Hundreds of books in the market are filled with advice from these experts. But how can fed-up business professionals filter out all of the bad advice, misinformation, and misuse of business tools out there?
Nobody needs another list of what they should be doing. Therefore, Scott Stratten, author of the bestselling book "UnMarketing," has written "QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground" (ISBN: 978-1-118-73275-5; WILEY; Hardcover & E-Book; $18) in order to share what not to do in business.
Stratten explains, “If you knew that your terrible business decisions could cost a kitten its life, would you still do it? Of course not. No one wants to hurt a kitten, and no one wants to damage their own business through easily avoidable mistakes. The trick is, knowing which things are the wrong things to do.”
Easy to digest, "QR Codes Kill Kittens" is divided into four sections illustrating why QR codes represent what’s wrong with business today including; They Don't Work, Nobody Likes Them, They are Selfish and They Take Up Valuable Time Better Spent Elsewhere. Stratten includes photo evidence of real-life QR code mishaps, along with tips and guidance on human resources, marketing/branding, networking (in person and online), public relations, and customer service and how to prevent slip-ups such as:
• Using QR codes, and other bright and shiny technologies, because a business can, and not because it should
• Insulting, ignoring, and generally avoiding those "pesky" customers
• Trying to profit from world events, disasters, and other self-interested social media practices
• Thinking authenticity can be automated
• Focusing on what's next, instead of working on fixing what you're doing now
• And so many more cringe-worthy errors in judgment
“QR Codes are full of potential. The thing is, we’re breaking them – before we even get a chance to figure out just how awesome they can be,” adds Stratten. “It doesn't do you any good to do a few things right and a lot of things wrong. Find out what not to do. If reading this book saves just one kitten's life, it's worth it.”
Take a look a this video to watch Scott's rant about QR Codes.
About the Author
Scott Stratten is the President of Un-Marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. It’s all about positioning yourself as a trusted expert in front of your target market, so when they have the need, they choose you.
Formerly a music industry marketer, national sales training manager and a Professor at the Sheridan College School of Business, he ran his “UnAgency” for a nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, Red Cross, Hard Rock Cafe, Cirque du Soleil, Saks Fifth Avenue, Deloitte and Fidelity Investments when they need help guiding their way through the viral/social media and relationship marketing landscape.
He now has over 150,000 people follow his daily rantings on Twitter and was named one of the top 5 social media influencers in the world on Forbes.com. His book UnMarketing: Stop Marketing. Start Engaging became a national best-seller before it was released. It was named one of the top business books of the year by 1-800-CEO READ and one of the top 10 books by Under30CEO.com. His second book The Book Of Business Awesome: How Engaging Your Customers And Employees Can Make Your Business Thrive is also a best-seller, breaking the rules of how companies are truly marketed and grown through the current online/offline world.
His passion comes out most when speaking on stage, preaching engagement and becoming one of the most sought-out speakers on the subject. Visit http://www.unmarketing.com or follow him on Twitter @unmarketing to learn more.
Melissa Torra, Wiley, 201-748-6834, [email protected]
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