We quickly understood that stickers are an excellent source of revenue, but also a surefire way to boost user retention. And this is exactly what mobile developers are looking for in today's competitive market.
Tel Aviv, Israel (PRWEB) October 30, 2013
Scringo's Community & Messaging Platform now allows developers to monetize on in-app features, joining the ranks of many major market players that have come up with creative and unique business models to monetize on mobile messaging apps. As reported by Lighthouse Insights on August 8, 2013, the sales of stickers or rich emoticons of Japan’s leading messaging app, Line, helped the company generate $27.3 million in Q2 of 2013 alone.
Scringo's co-founder and VP of Marketing & Products, Ran Avrahamy says, "We quickly understood that stickers are an excellent source of revenue, but also a surefire way to boost user retention. And this is exactly what mobile developers are looking for in today's competitive market."
Allowing users to communicate on the go is an essential part of creating a mobile community. With Scringo’s Community & Messaging Platform, app developers can instantly let their users connect and express themselves, as well as generate revenue by selling beautifully designed sticker packs, that are all about THEIR app.
The company is offering three (3) ready-made sticker packs to start off with. Developers will be able to add new packs independently or simply use existing ones. Although packs are typically priced upwards of $1 per pack, developers will be able to price packs as they see fit depending on their engagement and monetization strategy.
This new product (currently available for iOS, Android coming soon) will offer mobile developers an easy way to add a revenue generating aspect to their apps with little effort. Developers simply download & install the Scringo SDK, customize the chat UI according to their app's look & feel, and select or upload their stickers packs. Within Scringo's Developer Zone, developers will be able to add new sticker packs, set prices, set the order and more.
Avrahamy went on to say that, "Stickers are a more expressive, fun and fast form of communication. With only one click, a user can instantly share his current state of mind. This is the ultimate experience from a developer’s point of view - a fun and intuitive way for users to communicate about his app.”
Scringo offers a unique Community & Messaging Platform that turns every app into an independent, dynamic and fully functional social network. Now, app developers can easily engage users, boost retention and monetize their mobile apps using a wide variety of fully customizable features.
Scringo's intuitive “Developer Zone” provides a centralized location where mobile app developers can build & manage their community, define & customize features and gain valuable insights about their users.
For more information, please visit http://www.scringo.com/