Seattle, WA (PRWEB) April 16, 2015
The Internet has changed drastically in recent years, causing the sales process to change significantly as well.
Because of this explosive online growth, up to 80% of B2B sales cycles are actually completed before the buyer even considers contacting the vendor they are interested in.
The latest article from Fannit reveals how this change is significant for B2B companies, like IT management companies, but that very few business owners and CEOs have made the changes necessary to adapt their marketing and sales strategies to the new buying habits of their audience.
In the article, Fannit explains how B2B companies can make this change. They share how businesses can take advantage of these new buying habits within their audience by creating a system that meets the needs of an audience and that can also track marketing results - which is critical to the success of any business.
Fannit examines three aspects of marketing philosophy that B2B companies will need to be successful online, which are:
- A marketing philosophy based on how today's buyers consume information, and make purchases.
- A marketing strategy that uses that philosophy to tie together personas, the buyer’s journey, and lead nurturing.
- A marketing tactic that puts that strategy in motion, incorporating multiple disciplines like SEO, social media, email, and content marketing.
Inbound Marketing fulfills all of these.
The article goes on to explain the benefits of adapting to the online buying habits of an audience using Inbound Marketing. This includes increased profitability, higher customer retention, campaign scalability, more efficient sales cycles, and campaign measurability.
Fannit is an inbound marketing agency that develops tailored marketing strategies and helpful web resources to help businesses grow through their Inbound Marketing.
To learn more about Fannit and the services they provide, visit their website at http://www.fannit.com.
Fannit.com is a full service Internet marketing agency that helps companies increase their online presence through engaging and well placed content. They service the Seattle area and U.S. based companies for content development, SEO, PPC, E-mail, Press Release, and Website Funnel Optimization needs.
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