RE/MAX Realtor Margaret Stapleton is ‘Selling the Lifestyle, not Just the Home’ with a Drone

Share Article

Real estate professional Margaret Stapleton, of RE/MAX Alliance, recently announced she is consistently using drone technology to show houses to potential buyers whose free time is limited.

Margaret Stapleton

Drone film work gives the buyer a good sense of the surrounding area, especially in Colorado where there are gorgeous mountains, a variety of wildlife and active year-round lifestyles.

“People these days are ‘time poor,’ and they want to be able to experience the home and neighborhood in a relaxed setting before committing to a showing,” said Margaret. “Drone film work gives the buyer a good sense of the surrounding area, especially in Colorado where there are gorgeous mountains, a variety of wildlife and active year-round lifestyles.”

As a Certified Luxury Home Marketing Specialist (CLHMS), Margaret acquired the CLHMS designation easily. A candidate must prove the sales of at least four homes with selling prices at the top 10% of the marketplace (but never less than $500,000). “This designation is a requirement in my competitive market. Sellers in the luxury market want creative techniques that help buyers see the best features of a home quickly and easily,” said Margaret.

Margaret further states that her listings are unique, high-end homes that are posted nationally, so it is important to give the a buyer an emotional connection with a listing before they can physically visit. Drone technology was especially useful for one of Margaret’s most recent listings, 2300 Augusta Drive, a spectacular property that combines golf course living with Southern charm on desirable Hiwan Golf Course in Evergreen, Colorado.

Being able to use drones to film properties such as this has given real estate professionals who utilize this evolving technology a leg up on their competition, which was made even easier recently when the Federal Aviation Administration issued more than 1,300 Section 333 waivers for the commercial use of drones that weigh less than 55 pounds. A September 10, 2015, article on thehill.com states that a significant percentage of those waivers went to users in the real estate industry.

“This is huge for us real estate professionals,” said Margaret. “The demand for drones keeps growing as they are fast becoming an essential tool for this industry, and are the wave of the future.”

About Margaret Stapleton, RE/MAX Alliance Evergreen
Margaret Stapleton focuses on relocation, luxury and investment property representation along the Front Range of Colorado, especially in Evergreen, Conifer, and west Jefferson County, Clear Creek County and Park County. Her goal is to help buyers find their dream homes or second homes, investment options, and help sellers discover the best solutions in a constantly changing real estate market. For more information, please call (303) 670-6341, or visit the RE/MAX Alliance office at 30480 Stagecoach Blvd., Evergreen, CO 80439.

About the NALA™
The NALA offers local business owners new online advertising & small business marketing tools, great business benefits, education and money-saving programs, as well as a charity program. For media inquiries, please call 805.650.6121, ext. 361.

Share article on social media or email:

View article via:

Pdf Print

Contact Author