MEDIA ALERT: TouchCommerce CMO to Moderate Roundtable at 2015 Shop.org Summit

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TouchCommerce customer Total Gym Fitness to share case study at roundtable

George Skaff, CMO, TouchCommerce

George Skaff, CMO, TouchCommerce

As a featured expert on mobile engagement, Skaff discuss strategies and tactics for increasing smartphone conversion through customer engagement techniques, ranging from live chat to automated customer engagement tools.

TouchCommerce, the innovative leader in omni-channel customer engagement solutions for market leading brands, today announced that the company’s CMO, George Skaff, will moderate a roundtable discussion alongside TouchCommerce customer Total Gym Fitness at the 2015 Shop.org Summit, held at the Pennsylvania Convention Center in Philadelphia, Pennsylvania, on October 5 - 7, 2015.

The Shop.org Summit is a premier retail industry event, attracting more than 5,400 Internet and multi-channel retail leaders and industry influencers from across the globe. The annual Shop.org Summit is organized by the National Retail Federation (NRF), the world’s largest retail trade association. The summit focuses on inspirational new ideas, proven tactics and actionable takeaways for engaging customers, increasing clicks and boosting sales in the retail sector.

At this event, George Skaff, CMO of TouchCommerce, will moderate a roundtable discussion titled,“How to Optimize Smartphone Customer Engagement to Increase Conversion.” As a featured expert on mobile engagement, Skaff discuss strategies and tactics for increasing smartphone conversion through customer engagement techniques, ranging from live chat to automated customer engagement tools. Additionally, customer Total Gym Fitness will share the brand's mobile engagement results and successes resulting from its collaboration with TouchCommerce.

What: How to Optimize Smartphone Customer Engagement to Increase Conversion

Who: George Skaff, CMO, TouchCommerce

When: 12:15 p.m. ET - 1:15 p.m. ET on Wednesday, October 7, 2015

Where: 2015 Shop.org Summit, Pennsylvania Convention Center in Philadelphia, Pennsylvania (Expo Hall, Roundtable Area, Roundtable #8)

About TouchCommerce:
TouchCommerce delivers results for market-leading brands with innovative online engagement solutions that enhance customer experience, increase revenue and reduce support costs while using real time customer data analytics. For more information, please visit http://www.touchcommerce.com. Connect with TouchCommerce on Twitter (@touchcommerce) and LinkedIn.

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Natasha Grach
@touchcommerce
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