The Importance of Buyer Personas: Shweiki Media Printing Company Presents a Webinar on How and When to Strategically Use Them

Share Article

A buyer persona is an example of the real buyer that one wants to influence through sales and marketing efforts, and can be used as a tool to help salespeople win business. Here Shweiki Media teams up with expert Adele Revella of the Buyer Persona Institute to present a new webinar on the importance of buyer personas and strategies for properly utilizing them.

Shweiki Media Printing Company, printing, publishing, marketing, Buyer Persona Institute, Adele Revella, buyer personas

Shweiki Media presents an expert webinar on utilizing buyer personas

A buyer persona is an example of the real buyer that one wants to influence through sales and marketing efforts.

Shweiki Media Printing Company is excited to announce they're latest collaboration. The printer and publisher recently teamed up with Adele Revella—CEO of Buyer Persona Institute and author of Buyer Persona: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies and Win More Business—to publish a webinar regarding buyer personas, why they are important and how to use them.

A buyer persona is an example of the real buyer that one wants to influence through sales and marketing efforts. The main idea behind buyer personas is to understand what the buyer is thinking and caring about in order to engage and interact with them via sales and marketing. Marketing and sales actions are based on having an understanding of the buyer’s expectations.The webinar features a one-on-one conversation with Revella, who presents strategies for effectively using Buyer Personas, and the right time to do them.

The webinar covers the following topics:

  • What buyer personas really are and how they're useful
  • The five steps for creating a buyer persona
  • Using buyer personas for B2B and B2C
  • Buyer persona interviews
  • The role of "big data"
  • Working with in-house marketers vs. agencies
  • And more.

The webinar is available now on Shweiki's YouTube page and, with an accompanying blog, on Shweiki.com. Watch the webinar now!

Shweiki Media’s mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible. This includes guaranteeing the highest quality product, exceptional customer service, world-class communication, an on-time guarantee, and no surprises– whether printing magazines, postcards, flyers or anything else.

As a printer and publisher, Shweiki Media also believes that this hassle-free experience includes making their clients better. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of publishing–while having lots of fun along the way!

For more great info from and about Shweiki Media, please check out our blog at shweiki.com/blog (and sign up for our FREE weekly expert webinars!), and subscribe to our Youtube Channel at youtube.com/shweikimedia. You can also follow us @ShweikiMedia and “like” us at Facebook.com/shweikimedia

Share article on social media or email:

View article via:

Pdf Print

Contact Author

David Reimherr
@ShweikiMedia
since: 04/2011
Follow >
Shweiki Media
since: 06/2011
Like >
Follow us on
Visit website