Content marketing is the idea that one is going to create valuable, compelling and relevant content, on a consistent basis, in order to attract and retain customers and create some kind of a behavior change.
Austin, TX (PRWEB) July 29, 2014
Today's marketing environment celebrates in-house content as a must-have for any business trying to grow and retain an audience. Here Shweiki Media Printing Company teams up with Joe Pulizzi, founder of The Content Marketing Institute and author of Epic Content Marketing, to present a must-watch webinar educating viewers on five elements to consider for quality content marketing.
Nine out of ten businesses use content marketing in some way. Unfortunately, just 40 percent believe that their content marketing is effective. How many businesses have a content marketing strategy? Less than 30 percent.
Content marketing is the idea that one is going to create valuable, compelling and relevant content, on a consistent basis, in order to attract and retain customers and create some kind of a behavior change. Consistency is key. The reason most content marketing programs fail is because they stop or because they are inconsistent. Instead of looking at the traditional media model where one creates content in order to monetize their audience through advertising or paid content, one should create an audience to generate trust and credibility. This will allow one to then sell more products or services down the line. There's no direct sales information in the content marketing. That's the key.
Element 1: Sales, Savings, or Sunshine
There are only three reasons why one would induce any kind of content program: to create sales, to replace another initiative in order to save money, or for sunshine--aka the idea of doing things to create happy and loyal customers, retain customers, and encourage customers to buy more.
If one looks at the Copyblogger website itself, one might think that the blog is a media site for copywriting. But after taking a closer look, one will realize that Copyblogger is not a media company but a software technology company—one that generates the majority of their revenue from their 200,000+ subscribers. Copyblogger goes out and creates ongoing and amazing content. They then get viewers to opt in to their email newsletter or blog, and then down the road—after they have developed a relationship with their audience—they end up selling products to them.
-Savings: Jykse Bank
Jykse Bank out of Denmark wanted to get their name out to Denmark football fans through sponsorship, which would traditionally cost them millions of dollars. However, instead of paying to piggyback space on someone else's content, they decided to create Jyske Bank TV, a television station run directly out of Jyske Bank headquarters. Jyske actually thinks of themselves as a media company, and they have a state-of-the-art studio, they have developed an audience, and they are generating an extra tens of thousands of people to their site through their TV endeavor. In the end, those same football organizers who had required that Jyske Bank pay millions for sponsorships are now asking them to provide media coverage for free, all because they have a new developed audience.
-Sunshine: The Furrow by John Deere
The Furrow Magazine is a great example of what we would call "sunshine." It started in 1895, and today John Deere is publishing content for 40 countries, in 14 different languages, with 1.5 million in distribution. That is the largest media operation in the farming industry, and they're not even a media company. This exemplifies the value in becoming a leading expert in one’s industry—no matter what the industry is.
Shweiki Media's mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible. This includes guaranteeing the highest quality product, exceptional customer service, world-class communication, an on-time guarantee, and no surprises--whether printing magazines, postcards, flyers or anything else.
As a printer and publisher, Shweiki Media also believes that this hassle-free experience includes making their clients better. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of publishing--while having lots of fun along the way!
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