How to Create Effective Homepages and Messaging: Shweiki Media Printing Company Presents a New Webinar With Surefire Strategies for Creating Killer Content

Share Article

While getting people to visit a website is an obvious priority, the messaging on the page--what keeps them there and can potentially turn them into loyal customers--is just as important. Here Shweiki Media teams up with Marcus Sheridan of The Sales Lion to present a new webinar featuring three key elements for the content on website homepages.

Shweiki Media Printing Company, printing, publishing, marketing, content, Marcus Sheridan, The Sales Lion, sales

Shweiki presents a new webinar on creating effective content, messaging and homepages

The smartest companies design their homepages from a user experience standpoint. It is important to understand how to create a homepage that is built around the user rather than the business itself.

When it comes to sales, content is key, and in many cases, quality content can even do the work of an actual salesperson, building trust and persuading customers to make purchases. Here Shweiki Media teams up with Marcus Sheridan of The Sales Lion to present a webinar on how to create effective homepages and homepage messaging that gets results.

What are people most concerned about when they go to a website’s homepage? Is a person more concerned about his or her questions, needs and issues as the buyer or about the company? The answer is that people are more concerned about themselves personally. However, what most business websites tend to talk about on their homepages is the business. However, the smartest companies design their homepages from a user experience standpoint. It is important to understand how to create a homepage that is built around the user rather than the business itself.

The “You” Statement

The first main element needed for a great homepage is having a “you” statement. This is the main headline on the page that people first read. “You” statements should be about the consumer and the business. How can one talk about both?

The “you” statement should be directed toward the average person that visits the site.

Call to Actions

Other than the headline statements, what else makes an effective homepage? If somebody visited a site right now, what are the main priorities they would have? What are the main actions they would want to take? It is important to design a homepage with these priorities in mind.

Social Proof

The third element a company needs on their site is the social element. Social proof is very powerful because it allows users to see what other people are saying about the company.

Click here to watch the webinar and read the blog now!

Shweiki Media’s mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible. This includes guaranteeing the highest quality product, exceptional customer service, world-class communication, an on-time guarantee, and no surprises–whether printing magazines, postcards, flyers or anything else.

As a printer and publisher, Shweiki Media also believes that this hassle-free experience includes making their clients better. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of publishing–while having lots of fun along the way!

For more great info from and about Shweiki Media, please check out our blog at shweiki.com/blog (and sign up for our FREE weekly expert webinars!), and subscribe to our Youtube Channel at youtube.com/shweikimedia. You can also follow us @ShweikiMedia and “like” us at Facebook.com/shweikimedia

Share article on social media or email:

View article via:

Pdf Print

Contact Author

David Reimherr
@ShweikiMedia
since: 04/2011
Follow >
Shweiki Media Printing Company
since: 06/2011
Like >
Magnificent Marketing LLC

Follow us on
Visit website