There is a common misconception that print ads are not trackable and, therefore, are not as valuable as other types of advertisements. However, this is not true.
Austin, TX (PRWEB) June 28, 2016
Shweiki Media Printing Company excited to announce that they've partnered with expert Ryan Dohrn—founder of Brain Swell Media, creator of the 360 Ad Sales Training system, and a globally recognized media revenue consultant—to present an article with tricks for maximizing and tracking a print ad buy. There is a common misconception that print ads are not trackable and, therefore, are not as valuable as other types of advertisements. However, this is not true, and here Shweiki is excited to present an article featuring eight ways to determine worth. Four are below, and the rest can be found on Shweiki's website.
Tips for Maximizing a Print Buy
1. The person that answers the phone at an office is NOT the best person to track the print ad response. A research study performed in 2014 showed that “64% of incoming calls, tracked over a four month print ad campaign, resulted in no question being asked about the advertising source.“
2. One should be sure to run a unique web site address in each different print ad that one runs. These are called “Vanity URL’s.” For example, say BobJones.com is one's main web site. One can go to GoDaddy.com and register another dot-com name like, BobJonesChevy.com to run in print ad #1 and GoBobJones.com to run in print ad#2. After registering the Vanity URL, one will need to follow some very specific instructions, which can be found in the article on Shweiki.com.
3. One should not use a dot com name like BobJones.com/BlueMag. This will fail almost every time!
4. One should be sure to run a unique tracking phone number in each ad. Call tracking numbers have been around for years and, sure, phone volume is way down these days, but tracking calls from print ads is super easy and often inexpensive.
The rest of the article, with the four other tips, can be found at Shweiki.com.
Shweiki Media’s mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible. This includes guaranteeing the highest quality product, exceptional customer service, world-class communication, an on-time guarantee, and no surprises–whether printing magazines, postcards, flyers or anything else.
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