20 Revenue Ideas Presented in 20 Minutes: Shweiki Media Printing Company Publishes a New Webinar with Must-Know Business Tips for Increasing Profits

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Shweiki Media is excited to announce that they've teamed up with sales expert Ryan Dohrn of Brain Swell Media and 360 Ad Sales to publish a new, must-watch webinar featuring 20 creative, effective revenue ideas. It can be hard for salespeople and publishers to think of new ways to generate revenue, and this webinar--available on Shweiki's website and YouTube page now--presents new, original ways to increase sales and, by proxy, increase profits.

Shweiki Media Printing Company, Ryan Dohrn, 360 Ad Sales, Brain Swell Media, marketing, publishing, printing, sales

Shweiki Media Printing Company presents a new webinar featuring 20 creative ways for publishers to generate webinar

One should create a unique incentive plan that provides a bonus for selling digital offerings. No matter the media business, it is important to understand that salespeople will typically gravitate toward the media that will make them the most money.

Shweiki Media Printing Company announces that they have teamed up with Ryan Dohrn—founder of Brain Swell Media, creator of the 360 Ad Sales Training system, and a globally recognized media revenue consultant—to publish publishers with a new, must-watch webinar featuring 20 great ideas to increase revenue.

The webinar is available on Shweiki's website and YouTube channel.

1. Using External CMS

The first revenue idea is using external content management systems (CMS) such as wix.com or squarespace.com to build micro sites. Micro sites are great for lead generation and easy to launch for clients because it is simple and straightforward. It will cost less than $10-$15. Advertisers will love it.

2. Advertiser Exclusive Day

An advertiser exclusive day occurs when one allows one advertiser on a specific day to control all the ad spots on every page of the website. For example, the advertiser can be in control of all the banner ad positions on the website for a day. One can make this opportunity of control for a day available to each advertiser at different points.

3. Product Pavilions

The third revenue idea is using a CMS to create product pages. This allows the advertising chaos to drive sales. Whether one uses a closed or open CMS source, he or she will be creating individual articles for product advertisers that will all fall within the same product categories. For B2C companies, these product pages are great for restaurants and different types of guides. B2B companies can use this to put several products together in one category.

4. Outsource Simple Sales Tasks

Sales teams are incredibly busy, and they should not be bogged down with selling small items such as guides or classifieds. Instead, the work should be outsourced. It's wise to consider using a telemarketing firm, an intern or a virtual assistant to do these simple sales tasks.

5. Incentive Plan

One should create a unique incentive plan for the sales team that provides a bonus for selling digital offerings. No matter what the media business is, it is important to understand that salespeople will typically gravitate toward the media that will make them the most money. Digital is not going to pay them the best, therefore, there should be some type of incentive to spur them on like better commission, days off, free lunch, etc. Creating special incentives to encourage salespeople to sell more digital will bring better success in the long run.

6. Digital Supplements

Another great idea for increasing a company's revenue is creating digital supplements. Digital supplements could consist of things like holiday gift and summer camp guides to technology issues. A company takes ideas and turns them into a special digital publication. For example, if a company wanted a 24-page ad on predictive technology, but they did not want to run it in the magazine, they could digitally deliver it on their site. These are great for promotions.

7. Special Topic Centers

Another idea is to use CMS to create special topic areas or categories on the website. These areas are centered around a certain topic and then sponsored. For example, a company in the motor coach business can create a special topic center for technical advice about motor coaches. They can also create topic centers around tires, batteries, electrical systems, etc. This motor coach company can create articles and niches around those categories and then sell around them. Special topic centers help increase SEO, and sponsors love it because all the information is in one spot.

8. Sell Precise Data

It is important to get precise detail on what a reader wants and learn their online habits in order to target emails to a select few who actually want the information. This allows one to charge a higher ad rate. Readers' habits, such as what ads they are clicking on, how many times they click on those ads, and their subject matter, can be tracked. Once a company knows which people have been clicking on what, they can specifically target them in the future, allowing them to send out fewer emails in total and charge more money for their targeted service.

9. Using Short Videos

Another great idea to increase revenue is using short videos to explain common advertiser questions. Every month, salespeople receive emails from advertisers asking questions about banner ads, circulation, an audience's demographics and psychographics, paid content, etc. It would be beneficial to explain these common questions in short videos so when these questions are asked, advertisers can be referred to them. Having a FAQ page with the videos on it will save a lot of time.

10. Don't Publish All At Once

One should not publish all of the magazine content online at the beginning of the month. Instead, it's better to try staggering the content throughout the month to keep the audience coming back for more. One could use the data stamping tool of your CMS to load data at one time, but publish live over a period of time. This way a company can load all of their content at the same time, but set different times and days for when it will be published. Then, it will be easier to promote the content on various social media sites.

Click here to watch the webinar and discover the remaining 10 ideas!

Shweiki Media’s mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible. This includes guaranteeing the highest quality product, exceptional customer service, world-class communication, an on-time guarantee, and no surprises–whether printing magazines, postcards, flyers or anything else.

As a printer and publisher, Shweiki Media also believes that this hassle-free experience includes making their clients better. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of publishing–while having lots of fun along the way!

For more great info from and about Shweiki Media, please check out our blog at shweiki.com/blog (and sign up for our FREE weekly expert webinars!), and subscribe to our Youtube Channel at youtube.com/shweikimedia. You can also follow us @ShweikiMedia and “like” us at Facebook.com/shweikimedia

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David Reimherr
@ShweikiMedia
since: 04/2011
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