In this webinar, Sheridan dives into a topic that applies to every business in the world, and details the three ways businesses can enhance their websites in order to build and foster an incredible amount of trust between them and the consumer.
Austin, TX (PRWEB) October 07, 2015
Shweiki Media Printing Company is excited to announce that they've recently teamed up with Marcus Sheridan—president of The Sales Lion—to present a must-watch webinar on the three secrets to creating a trustworthy website. In this webinar, Sheridan dives into a topic that applies to every business in the world, and details the three ways businesses can enhance their websites in order to build and foster an incredible amount of trust between them and the consumer.
Studies show that 70% of the buying decision is made before the consumer even talks to a salesperson, and this number seems to be increasing daily. This means that consumers are generating all of their trust with a company before they even engage with them. So where does it happen? A consumer's trust is first established on the company's website.
What takes a website from being just average to being extraordinary? What makes a website so trust-inducing that consumers only want to do business with that company and no one else?
Obviously, there are many factors that play a role in building a consumer's trust. However, there are three specific ways a business can set itself apart from its competitors.
Secret #1: "We're Probably Not a Good Fit for You If..."
The first section a company should add to their website is a "Who we are not a good fit for" section. Many businesses have not put this type of section on their websites, but it is incredibly trust-inducing and will produce dramatic results.
Take, for example, The Sales Lion. This type of page is one of the highest converting pages for that company. The Sales Lion is a sales and marketing coaching and consulting company but they point out who specifically their services are not a good fit for. Some people like this and some do not, but the great thing is when they do read this, they know immediately if they self-qualify for the company. Therefore, when prospects reach out and fill out their contact form, there is a much higher chance it will be a better fit in the beginning.
Secret #2: Tell Consumers About The Problems You Solve
When someone visits a website, is it because they are interested in their own questions, problems and issues? Or are they more interested in reading about a company? Obviously, consumers are more interested in their own problems. Because of that, companies need to form language around those problems and the way consumers would actually say them.
The Sales Lion has also found success with this type of page, which is one of their most highly viewed.
So, how does it work?
If you click on "Problems We Solve," it will take you to a page that has statements phrased exactly as prospects would say them. For example, the statement: "I'm frustrated with my SEO firm and their poor results," is one that people make all the time.
One should think of problem statements that prospects make frequently and write them down. Then it's as simple as picking the top 10 to 15 statements and form a "Problems We Solve" page, listing and addressing each of them.
For example, the statement: "I can't get buy-in from my team for content marketing," links to a page where one can get content marketing buy-in. There is a problem and then there is an article expressing how to solve that problem.
Not only is this good for the searcher, it is also great for search engines and SEO. Each one of these phrases is a long-tailed keyword phrase someone might search online, and it gives companies a higher probability of showing up in search engine result pages.
Secret #3: How Much Does It Cost?
The fact is that over 90% of businesses are afraid to talk about how much their services cost. That's a shame, because it's always one of the first questions customers and prospects have.
One of The Sales Lion's highest pages in terms of views and conversions is "How much does a content marketing content consultant or agency cost?" where they talk about the industry and then discuss what they charge as a company.
This principle is not industry specific. It is a matter of whether or not companies are willing to give consumers what they want. If companies are willing to address the major topic of cost and teach their prospects and consumers what they can expect as they begin researching, then they will certainly generate more trust, traffic, leads and sales, and that's really what it is all about.
Shweiki Media’s mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible. This includes guaranteeing the highest quality product, exceptional customer service, world-class communication, an on-time guarantee, and no surprises–whether printing magazines, postcards, flyers or anything else.
As a printer and publisher, Shweiki Media also believes that this hassle-free experience includes making their clients better. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of publishing–while having lots of fun along the way!
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