Strategies for Leveraging LinkedIn Groups for Sales and More: Shweiki Media Presents a Webinar
Austin, TX (PRWEB) July 31, 2013 -- Shweiki Media Printing Company teams up with Kevin Knebl, an international advisor, author and speaker who could easily be considered one of the foremost authorities on LinkedIn and all things social networking, to present a free, must-watch webinar on LinkedIn groups and how one can use them to improve lead generation, branding, sales and more!
Searching LinkedIn Groups
The first step in properly utilizing a LinkedIn group is to find a group influential to one's industry or area of expertise. One should remember that LinkedIn is a database. For example, if one were looking to do business with Chief Financial Officers, going to a group titled CFO network would probably be a good idea. Once one locates a group that could potentially prove beneficial, the next step is to check the group statistics for an optimal networking environment. Areas of location, demographics, posting frequency, and group growth are all attributes to consider when choosing a proper group.
Networking Through Groups
Once one has chosen a proper group to join on LinkedIn, the next step is "cashing in" by connecting with potential stakeholders, which could be the most important step in the group-to-business process. The challenge for most people is that they've never really studied networking, whether online or offline, but just like in the real world, one shouldn't run into a networking meeting throwing business cards at people and doing what Knebl calls kissing on the first date; one should be approaching people with a “let me learn more about what you do” thought process, which is better for connecting people and establishing professional relationships. It’s not a good strategy to jump into groups with a needy or sales-first attitude. Instead, one should only post items that show one's perceived value.
Posting Discussion Threads
Discussion threads are a great way for one to provide value in a group setting, and approximately once a week, one should post interesting articles on a group board, and then allow the group to digest and evolve the discussion. Posting threads primarily tells the group that one's ideas are interesting and similarly minded, and also opens up dialogue to members, giving one an in where they might not have had one before.
Click here to watch the webinar now!
Shweiki Media's mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible. This includes guaranteeing the highest quality product, exceptional customer service and on-time delivery--whether printing magazines, postcards, flyers or anything else.
As a printer and publisher, Shweiki Media also believes that this hassle-free experience includes making their clients better. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of publishing--while having lots of fun along the way!
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David Reimherr, Shweiki Media, 512-480-0893, [email protected]
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