Austin, TX (PRWEB) November 20, 2013
Shweiki Media teams up with Ryan Dohrn of of Brain Swell Media and 360 Ad Sales to present publishers with a must-watch webinar on strategic planning as applied to the three pillars of revenue success: marketing, sales and customer retention.
For any sales, marketing or customer retention process, one can create a diagram consisting of three circles, each filled with duties that need to be fulfilled and goals that need to be accomplished, all organized by priority, department and perhaps even ease of completion.
For example, in the sales diagram, one circle could include one sheets, better CRM and better ESP; another could include creating a sales persona, hiring salespeople, and ad sales training; the final could revolve around self-service clients and top 50 clients.
With customer retention--the third of the three factors of sales success--one could do the same thing, having one circle with contests and gifts; one with surveys and referral contests; and a final with e-newsletters, events and lunch-and-learns.
Every circle for each factor should also have dates set for completion. And the dates can't be week one, week two, week three, week four, etc.; it doesn't work that way. It’s important to set realistic goals and remember that most strategic plans will take about a year to implement.
Then the crucial next step is assigning a champion to head up each of these circles, because without someone to head up the projects, it’s unlikely they’ll ever be done.
Shweiki Media's mission has always been to help publishers improve by providing the most profitable, hassle-free printing experience possible. This includes guaranteeing the highest quality product, exceptional customer service and on-time delivery--whether printing magazines, postcards or anything else.
As a printer and publisher, Shweiki Media also believes that this hassle-free experience includes making their clients better. Utilizing relationships with industry experts, Shweiki Media strives to educate clients and help them thrive in the exciting world of publishing--while having lots of fun along the way!
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