SJ, Sweden’s Largest Rail Operator, Partners with SilverRail in Global Initiative

SJ, the largest train operator in Sweden, has partnered with SilverRail Technologies, to make its rail tickets available around the globe to business and leisure travellers alike.

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“We integrate rail suppliers’ real-­‐time availability and pricing into Silvercore, a single booking platform, making rail travel options available to customers worldwide," says SilverRail’s Vice-­‐President of Business Development, Alain van West.

(PRWEB) September 24, 2013

SJ, the largest train operator in Sweden, has partnered with SilverRail Technologies, to make its rail tickets available around the globe to business and leisure travellers alike. SJ is now incorporated into SilverRail’s integrated global rail platform SilverCore, which aligns rail suppliers from around the world into one simple booking system used by traditional travel agents, online travel agents and travel management companies worldwide. SJ tickets will initially be available through leading industry online booking tools, i:FAO’s cytric and KDS, and will soon be offered through other corporate and leisure distributors.

“Our partnership with SilverRail will bring about huge benefits for us as well as our customers. We will be in a place to attract new international customers to our network and provide business and leisure travellers with a simpler process when booking train tickets in Sweden,” said Director of Sales at SJ, Thomas Silbersky.

SJ sells over 27 million tickets annually and transports over 100,000 people daily. By partnering with SilverRail, SJ will make routes available to travel sellers around the world, enabling them to sell both rail-­‐ only journeys and rail packages with hotel/car/air as well as multi-­‐country rail journeys. Further, many of the complexities associated with rail within corporate travel, including managing multiple booking systems, handling multiple currencies and understanding the plethora of rail fares in each country, are alleviated with SilverRail solutions.

SilverRail’s Vice-­‐President of Business Development, Alain van West agrees, “We integrate rail suppliers’ real-­‐time availability and pricing into Silvercore, a single booking platform, making rail travel options available to customers worldwide. With SJ, the Nordics is opened up to customers around the globe and furthers our global initiative to make rail as easy to book as air.”

-­‐ ENDS -­‐

About SilverRail Technologies, Inc.
SilverRail connects rail operators and travel sellers through the first global distribution platform, SilverCore to aggregate global rail content into a single, unified system through direct supplier connections, standardizing the search, booking, and fulfillment processes. SilverRail works with rail carriers in nine different countries including the UK, Belgium, Germany, Spain, the Netherlands, Luxemburg, Sweden, the US, and Canada. To learn more about SilverRail, connect via Facebook, Twitter, LinkedIn, YouTube and our Blog.

About Swedish Rail
SJ AB is a Swedish railway company, wholly owned by the state, with the mission to operate profitable passenger rail services. SJ has approximately 4000 employees and every day 600 train departures reach more than 160 train stations with about 85,000 passengers. Our business concept is to provide efficient and environmentally friendly travel and our vision is “A train journey for all”. In 2013 our market share was approximately 90 percent of long-­‐distance passenger train travel (over 100 km) and approximately 55 percent of the total Swedish passenger rail market.