Web Experience Experts Take on ‘Context Marketing’ at Sitecore Symposium 2016

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Connective DX experts presenting on marketing and personalization.

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How do you deliver personalized digital experiences that make both customers and your CFO happy? How do you know if it’s working? And how do you build the teams that build sustainable digital success?

Customers expect all their digital experiences to be as useful and easy as those they get from Amazon and Google, but most organizations struggle to achieve that level of relevance and personalization.

How do you deliver personalized digital experiences that make both customers and your CFO happy? How do you know if it’s working? And how do you build the teams that build sustainable digital success?

Those are some of the core challenges facing the business and technology leaders who gather this week in New Orleans for Sitecore Symposium 2016. Symposium brings together thousands of web and experience management experts who want to learn the latest strategies, skills and best practices for end-to-end customer engagement, from social media to analytics to new levels of personalization and customization.

This year, Jeff Cram, Co-founder and Chief Strategy Officer at Connective DX, and Ryan Summers, Experience Optimization Lead at Connective DX, will be sharing their perspective on these challenges.

On Thursday, September 15, Summers presents Sharing is Caring: Sitecore Customers Talk about Personalization, featuring share real-world success stories of how context marketing drives business results. Additional presenters for the session include speakers from Comcast, KinderCare Education, Cirque de Soleil and Sid Lee. The presentation is designed for CMOs and marketing VPs who are working to ensure that their organization is delivering a seamless personalized experience across all touch points online.

On Friday, September 16, Cram presents Build Your Context Marketing Dream Team, joining a panel of seasoned experts from Sitecore, Digital Clarity Group, Microsoft and Avanade. Attendees will learn how to evolve their own team roles, organizations and processes to scale for business success.

For more information about Connective DX, including case studies and details about their Sitecore expertise, please visit: https://www.connectivedx.com/our-work.

About Connective DX
Connective DX is a digital experience agency focused on helping organizations embrace the power of digital, align around the customer, and take control of their digital future. The agency serves clients globally with services that span digital experience strategy, experience design, technology and digital enablement. Founded in 1997, Connective DX has offices in Portland, Ore., and Boston, Mass. Clients include BMC Software, OHSU, KinderCare, Portland General Electric, and many more. https://www.connectivedx.com

For more information, press only:
Carmen Hill, Connective DX, (503) 972-3579, chill [at] connectivedx [dot] com
Laura Brown, Connective DX, (617) 401-2294, lbrown [at] connectivedx [dot] com

About Sitecore
Sitecore is the global leader in customer experience management. The company delivers highly relevant content and personalized digital experiences that delight audiences, build loyalty and drive revenue. With the Sitecore® Experience Platform™, marketers can own the experience of every customer that engages with their brand, across every channel. More than 4,000 of the world’s leading brands – including American Express, Carnival Cruise Lines, easyJet, Heineken and L'Oréal trust Sitecore to help them deliver the meaningful interactions that win customers for life.
For more information, visit: http://www.sitecore.net.

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Laura Brown
@ConnectiveDX
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