SmartBase Solutions Announces Acquisition of Group 3 Marketing

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MN-based data analytics solutions leader acquired the assets of a MN-based database marketing agency. The power of their combined expertise and technology will significantly strengthen their capabilities in Retail Analytics and Brand Loyalty.

SmartBase Solutions

SmartBase Solutions

As we continue to meet the changing needs of our clients, the addition of Group 3 Marketing capabilities and expertise aligns well with our growth strategy. - Kris Lynch, CEO of SmartBase

SmartBase Solutions LLC announced today that it has acquired the assets of Group 3 Marketing of Wayzata, MN.

The power of SmartBase Solutions' big data platform, combined with Group 3 Marketing's proven marketing technology will bring stronger Marketing Analytics and Brand Loyalty solutions to the Retail industry. Under terms of the agreement, Group 3 Marketing's products and services will now be integrated with SmartBase's technology and offered under the SmartBase Solutions name.

“As SmartBase Solutions continues to meet the changing needs of our clients, the addition of Group 3 Marketing capabilities and expertise aligns well with our growth strategy centered on data analytics and personalized marketing communications,” said Kris Lynch, SmartBase Solutions CEO. “We will continue to build upon the SmartBase and Group 3 Marketing legacies of market leadership and knowledge in data analytics, marketing automation and brand loyalty.”

Founded in 1988, Group 3 Marketing, a leading database marketing agency, focused on creating and managing data driven marketing programs for their clients. Group 3 Marketing developed a state-of-the-art database marketing platform to help organizations understand their data at all levels of their business to find strengths, weaknesses, and opportunities for growth.

The combined resources, services and technical capabilities of SmartBase Solutions and Group 3 Marketing will significantly expand capacity to meet the future needs of its current clients and the Retail industry. For more information about SmartBase Solutions, visit

About SmartBase Solutions
Headquartered in Minneapolis, MN, SmartBase Solutions is a market leading data and technology firm helping organizations leverage their vast amounts of data to develop smart business solutions. Its flagship SmartBase IQ™ Data Platform delivers advanced big data processing technology to enable clients to quickly connect and integrate their disparate data. The SmartBase Analytic Portal provides a single point of access to the transformed data for clients to report, visualize and explore their data. Rounding out its comprehensive suite of services, SmartBase also provides Communication Automation and Marketing Research services to strengthen customer relationships and create a roadmap for better business decisions. SmartBase Solutions serves clients in the Financial Services, Energy, Healthcare, Life Science and Retail industries.

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Caroline Reginato

Tommie Braddock
since: 08/2014
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