Los Angeles, CA (PRWEB) March 12, 2014
SodaHead, Inc. today announced Pollware serves over 1,000,000 daily impressions on over 100 websites including The Christian Post, Maxim, Ranker.com, Shmoop, Lakers Nation, and Latin Post. SodaHead’s February update gained rapid publisher approval, which launched SodaHead into Quantcast’s Top 100 U.S. Networks.
Jason Feffer, SodaHead’s Founder, attributes the success to new features requested by the publishers. “Publishers wanted in-page and overlay options so they could use Pollware as branded, native ad inventory. Some of them wanted flat-rate pricing. Our newest version gives them additional inventory and double their advertising rates.”
SodaHead shares advertising revenue with publishers who serve polls on their websites. Publishers enjoy high CPMs, Net 30-day payments and quality advertisers because of SodaHead’s participation with Google’s Network Partnership AdExchange. Publishers can monitor performance with complete, real-time reporting showing earnings per device, site, country, etc.
Gary Lee, partner at Medium Large Publishing LLC, praised Pollware by saying, "We cautiously started with DodgersNation.com as a test, then we added LakersNation.com, and due to the high CPM we are in the process of adding with 10 more sites. I can't recommend Pollware enough. Our editors love the polling, and we all love the high CPM at 100% fill."
Chris Dominguez, the company’s CEO, explained how it works: “Publishers sign up with a quick Insertion Order and then we send them a snippet of code. Not only do sites get to add polling functionality, they earn substantial revenue at the same time. The user engagement and CPMs have both been stellar.”
Pollware delivers instant revenue to medium- and small-publishers with ad-supported polls. Pollware includes a content management system (CMS) for bloggers to author polls, customize the poll widget, and get advanced reporting. Publishers can elect to have SodaHead’s editorial department ask polls targeted to their audience. Pollware also has a white-labeled, ad-free version. For more information on Pollware, visit http://www.sodahead.com/about-us/pollware/ or http://www.sodahead.com/partners/faq/.
About SodaHead, Inc.:
SodaHead is the premier provider of polling technology for world class media companies led by former MySpace and MTV executives. Media and brands can engage their audience using SodaHead's custom Content Management System (CMS) and Application Programming Interface (API). The Los Angeles-based company is privately-held and venture backed.
For more information on SodaHead, visit http://www.sodahead.com.