Softscribe Inc. Attends the 7th Annual Hotel Data Conference

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Solutions That Boost the Guest Experience, Revenue and Profits, Softscribe Inc. Reports

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66% of U.S. hotel guests are between the ages of 18 and 48. The bulk of these – 33% - are called Millennials or Gen Y. They are between the ages of 24 and 36*, and operate out of the palm of their hand.

Softscribe Inc., an award winning Atlanta-based technology public relations firm, will attend the 7th annual Hotel Data Conference, August 4 to 6, at the new Omni Nashville Hotel. A group of Softscribe Inc.’s best-in-class technology company clients will exhibit.

“For technology suppliers that sell to the hospitality industry, the summer is bookended by two conferences: HITEC and the Hotel Data Conference,” said Julie Keyser-Squires, CEO of Softscribe Inc. “HITEC is in the rearview mirror, but the Hotel Data Conference starts next week. I always value its ‘small is beautiful’ format. The conference is an opportunity to meet and talk with high level hoteliers in hallways, or outside the plenary sessions. This helps me learn which emerging trends and concerns are top of mind for top operators. I find it invaluable.”

“About a third of the traveling public operates out of the palm of their hand,” Squires said. “Hoteliers want to know how to improve the guest’s experience: how to make more revenue per guest, and especially how to increase profits. Hotel Data Conference showcases solutions to all these questions, and more.”

Click here to see a 2-minute video about what hoteliers want to know: mobile, brands and hotel tech insights.

Squires reports that Millennial guests drive today’s new operating processes, design standards, and security measures.

“66% of U.S. hotel guests are between the ages of 18 and 48. The bulk of these – 33% - are called Millennials or Gen Y. They are between the ages of 24 and 36*, and operate out of the palm of their hand,” Squires explained. “Tech solutions that deliver a superior guest experience - one or two people at a time, multiplied by 1,000 – are winners.”

Would you like more information on how to boost engagement and sales for your company’s technology solutions? Please give us a shout now at softscribe(at)softscribeinc(dot)com or 404.256.5512.

The 7th annual Hotel Data Conference is August 4 to 6, 2015 at the Omni Nashville Hotel. Click here for more information. See you there!

About Softscribe Inc.
Softscribe Inc. is an award-winning technology PR firm that specializes in B2B public relations, branding and market consulting. We achieve significant business growth for tech companies that offer enterprise solutions to multiple markets. These industries include hospitality, casino gaming, multifamily and more. We generate the right messages for client audiences 100% of the time. This is essential to close sales. Softscribe Inc.’s stellar team rises to your expectations with an average 18 years industry depth and experience in branding, marketing and technology PR. We are proud of our best-in-class clients and are ready to help you, too. Please give us a shout now, or visit http://www.softscribeinc.com.

*Statistics are from a 2014 Hotel Data Conference presentation by Scott Garner, Chief Commercial Officer, Adara, Inc. entitled “The Changing Online Hotel Leisure Guest: Young, Wireless, Free Agents.”

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Julie Keyser-Squires, APR, CEO
Softscribe Inc.
+1 (404) 256-5512
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