We would rather have few locations that are outstanding, rather than hundreds that are struggling because we tried to grow too fast.
(PRWEB) April 29, 2014
After having a leadership role in two start-ups, Travelocity and Dish Network, Spavia CEO Marty Langenderfer understands the importance of setting a strong platform to set the stage for future success. Many franchises that take off too quickly see operational problems and if not careful, can have substantial struggles with growth and even go out of business. Spavia day spa, a leader in developing health and wellness spas, has been very focused on slower growth while developing its core structure and systems.
Overall, the franchise model is very stable and in spite of the trendy washouts, has a very high success rate. According to the International Franchise Association (IFA), over 90% of franchises are successful in the first five years. With these numbers being much higher than start-ups, it’s no wonder why over 1200 companies are franchisors.
The franchise industry typically puts a lot of focus on the hottest and newest trend. These trendy businesses will get pushed hard by brokers and absorb real estate at a rapid rate. “It always fascinates me that a person will spend two hundred to four hundred thousand dollars on a trendy concept,” says Langenderfer. “It’s alarming how many of these trendy concepts are gone in 5 years. McDonalds, one of the first franchise systems, was under development for 15 years before starting to franchise.”
Spavia day spa has been focused on setting in place a solid foundation for success, while expanding locations. “We would rather have few locations that are outstanding, rather than hundreds that are struggling because we tried to grow too fast.” With four current locations in Colorado, Spavia is planning to expand to 100 locations in the next ten years.
“We don’t look at expanding our brand as a race,” says Langenderfer. “It’s more about the quality of the brand, from selection (S) of the franchisees, the training to facility consistency of customer service (T), the systems (S) and solid marketing (M). We first and foremost want a quality brand that will be around in 20 years.”
With an eye for these red flags to failure from his seasoned business career, Langenderfer believes the best way for a franchise to succeed is creating the platform. “We have a lot of healthy excitement in terms of growing the brand and patience isn’t always easy.”
For more information the Spavia day spa franchise, please visit Spaviadayspa.com
Spavia currently has four locations in Colorado, in the Denver area located near Park Meadows and in Greenwood Village, The two newest spaces are located in the Orchard Town Center and the 29th Street Mall in Boulder. As a neighborhood spa concept, Spavia provides guests high quality, custom and affordable spa services in a relaxing atmosphere. Spavia provides customers with spa treatments like massages, facials, waxing and body treatments. Through the offering of memberships, the concept is based upon continuity of services to promote personal wellness. Spavia is changing the perception of spas. The spa experience is no longer a costly luxury-Spavia is for anyone who wants to frequently relax, escape and thrive. Spavia's future franchise plans include growth in neighborhood locations nationwide. Franchise opportunities are currently available.