Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

New Jersey Mom Raises Awareness for the Voiceless; Speak for Yourself App Helps the Voiceless, the Autistic, and Even Mom on a Mission, Communicate
  • USA - English


News provided by

Tina Bradford PR

Oct 15, 2013, 03:00 ET

Share this article

Share toX

Share this article

Share toX

Mary Kawand, mother of a voiceless 21 year old, uses the Speak for Yourself App in public, raising awareness for the voiceless.
Mary Kawand, mother of a voiceless 21 year old, uses the Speak for Yourself App in public, raising awareness for the voiceless.

Titusville, New Jersey (PRWEB) October 15, 2013 -- When Mary Kawand, mother of a voiceless 21 year old daughter, vowed to go “Voiceless but Still Taking,” for seven days in early October, her silence was filled with words, phrases and thoughts she tapped out using the Speak for Yourself app on her iPad device.

In her vow to "be silent," she used the app to “speak” at home, at church, and while shopping, lunching or attending the theatre.

"If you asked me to describe the Speak for Yourself app in one word that would be brilliant,” says Mary Kawand, who began using the app herself to learn more about the challenges of the voiceless.

Post this

“It was a difficult, trying and eye opening week,” says Mary who plans to continue her “Voiceless but Still Talking” practice in order to raise awareness of the voiceless, but also her own understanding of the patent pending SfY app. It is the same technology that is credited for giving her 21 year old daughter Jessica recently the ability to say “I love you” for the very first time in her life.

“There’s so much to learn about being voiceless, about what other people expect or don’t expect. I only wish I would have done this sooner,” observes Mary, whose experiences and can be found on the blog at http://www.speakforyourself.org.

However, “sooner” was not possible before 2011, when the app was co-created by Heidi LoStracco, of Bensalem, PA, and Renee Collender, Marlton, NJ, two speech-language pathologists, educators and moms.

“The SfY app is everything that our old larger and much more expensive system was not. It's affordable, user friendly, and grows with the user. No one realized how much language my daughter had until she had the SfY app. I think this is because the language is already there and easy for her to access. No longer do I have to guess at what my daughter wants, she is able to find the words to tell me. If you asked me to describe SfY in one word that would be brilliant,” says Mary, who now vows to use SfY herself throughout the year.

“Using the app in public helps me realize more of about what my daughter may be experiencing – the feeling of sometimes being overwhelmed, of not being able to remember a word or a phrase, or of just now wanting to say something at a particular time. Plus, coming to the app later in life, means much catching up to do,” adds Mary, who has learned she prefers to use the app in public, rather that with people she already knows.

"I felt like the people that knew me very well were eager to listen and wait for me to speak through SFY. People that I don't know as well, I made them feel awkward. They just didn't know how to respond,” observes Mary.

Collender and LoStracco first noticed a need for an app that would better allow for Spontaneous Novel Utterance Generation (or SNUG,) after the release of the iPad. “We began seeing a shift in the market after the iPad release. Most devices on the market were highly frustrating for nonverbal students and parents. It got to a point where someone was asking us about applications for AAC every day, and we decided that we need a better answer,” recalls LoStracco.    

SfY users have the ability to begin with only one word, and grow to a vocabulary of 14,000 words, with no more than two touches to speak any single word. SfY verbalizes words and phrases for the user, enabling them to use the device to communicate to others, or to form and pronounce words themselves.

Since SfY’s launch in December 2011, individuals with a wide range of medical conditions that impede their ability to speak, including autism, brain damage, stroke victims, genetic syndromes, and neurological impairments have miraculously been given a voice, some for the very first time.

SfY offers breakthrough Augmentative Alternative Communication (AAC), and continues to make waves among educators, parents, speech pathologists, physicians, and caregivers of non-verbal children and adults.

Whether their speech is permanently or temporarily impaired, SFY offers the chance for all people to be heard. It is gaining popularity in special education classrooms across the states, including a successful trial at The Gateway School for Hearing and Speech, Baltimore, and the Anaheim Unified School, Anaheim, California. Changing the world, one voice at a time, Speak for Yourself is a patent pending “Two Touch” vocabulary device and developed by speech pathologists Renee Collender, MA, CCC-SLP, and Heidi LoStracco, MS, CCC-SLP. Cost of the app is $199.99. For more information, visit http://www.speakforyourself.org.

LoStracco and Collender are available for interviews, workshops and training sessions, by contacting Tina(at)TinaBradfordpr(dot)com at 610-248-3460, or at speakforyouselfaac(at)Yahoo(dot)com.

Tina Bradford, Tina Bradford PR, http://www.tinabradfordpr.com, +1 (610) 248-3460, [email protected]

Modal title

Speak for Yourself co-founders, Heidi LoStracco and Renee Collender
Speak for Yourself co-founders, Heidi LoStracco and Renee Collender
Speak for Yourself co-founders, Heidi LoStracco and Renee Collender

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.