Sports Brain launches publicly accessible Baseline Concussion Testing around Madison, Wisconsin
Deerfield, Illinois (PRWEB) March 31, 2014 -- “Sports Brain’s testing model does not rely solely on a computerized neurocognitive test,” said Kessel. “We have strongly advocated for a multi-faceted testing approach for a long time and recent studies have confirmed the importance of testing multiple dimensions of performance. Our testing model not only incorporates neurocognitive tests, but also vision tracking, balance and virtual reality simulations. The combination of these tests gives us the best opportunity to provide the athlete’s medical providers with objective, measurable data which can be used in the recovery process.”
“We recognize that many organizations move slowly to take the necessary steps to have all of their athletes tested, so we wanted to make sure that we also put the decision in the hands of the parents who were concerned about their own child’s health and safety.”
“Having travelled around the country the last few years evaluating emerging concussion technologies, we believe that it is important to push more organizations to implement comprehensive baseline concussion testing programs instead of relying solely on computerized neurocognitive tests.”
“We are excited to partner with Sports Brain to create the opportunity for testing at KEVA Sports & Event Center,” said David O’Keefe, VP of Sales and Fun of KEVA Sports & Event Center in Middleton, Wisconsin. “Having over 300,000 people come through our center each year, we felt that Sports Brain would be a terrific partner to help us not only look at ways to protect the health and safety of our athletes, but to properly educate parents and sports organizations about the dangers of concussions.”
“Having invited Sports Brain to present at our annual meeting, we saw first-hand the tremendous interest our membership has in their programs,” said Melissa Zielinski, Executive Director of the Wisconsin Youth Soccer Association. “We believe in the value of the services Sports Brain provides and we feel that our member organizations can fight the concussion battle more effectively and help to protect the health and safety of our athletes by working with Sports Brain.”
“Sports Brain became one of our Silver Sponsors this year,” said Brent Amble, Wisconsin Athletic Trainers Association NW Representative. “We believe that they are a great support for our membership and will help our members advocate for more comprehensive baseline concussion testing programs in our schools and within our sports organizations.”
“As a Madison native, we are excited about the Wisconsin organizations that we currently work with,” said Roy Kessel. “More importantly, we anticipate expanding our services to other parts of the state of Wisconsin and to work closely with other organizations who are concerned with the long term health and safety of their athletes.”
“We anticipate announcing more Wisconsin testing centers during the month of April and an updated list of all testing times and locations can be found on our website. Our goal is to make this testing cost-effective and easily accessible for all athletes and sports organizations,” said Kessel.
About Sports Brain:
Sports Brain is a national organization concentrating on the implementation of comprehensive concussion baseline testing and concussion management programs to youth, high school, college, and professional sports organizations. Sports Brain also provides cognitive, mental toughness, and leadership development training to maximize mental performance both on and off the field. Sports Brain fights concussions by offering flexible schedules with multiple locations to make baseline testing more accessible. For more information, visit http://www.SportsBrain.com.
About KEVA
KEVA is south central Wisconsin’s best indoor recreational facility, offering state-of-the-art turf fields (both indoors and out), as well as top-quality courts for volleyball, basketball and more. KEVA draws over 300,000 people to its facility each year, with a variety of classes, leagues, birthdays, events, and more. With options for kids as young as 18 months up through adulthood, KEVA is 'Your Place To Play!'
Roy Kessel, Sports Brain, http://www.yoursportsbrain.com/, +1 312-498-4653, [email protected]
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