The mobile ad marketplace is already beginning to adopt RTB and as standardization takes place, early adopters of best practices in programmatic RTB trading will be in the vanguard of industry change in the mobile space.
New York, NY (PRWEB) November 06, 2013
StartMeApp (http://www.StartMeApp.com), the global mobile ad network and Latin America’s leader in mobile advertising, today announced its acquisition of digital advertising trading desk startup AdNubo™ (http://www.AdNubo.com), bringing AdNubo’s technology and best practices in programmatic, desktop RTB trading to StartMeApp’s mobile advertising offerings for brands and agencies worldwide.
Launched as an independent trading desk startup earlier this year, AdNubo’s RTB platform and team of highly skilled and experienced software engineers, algorithm specialists and media buyers optimize desktop media buying and campaign deployment in line with advertiser-specified CPM, CPC, CPA or additional branded metrics, deploying the best practices in desktop programmatic, RTB trading to ensure brand safety and the greatest possible transparency for advertisers.
Integrating with all other major digital ad networks and exchanges worldwide, AdNubo already delivers nearly 25 billion monthly impressions in the Latin America and U.S. markets and is growing exponentially, earning it early recognition as an emerging top-tier trading desk for global media buying and campaign deployment. The acquisition was announced here on the first day of ad:tech New York 2013, the annual digital media event for 9,000+ marketing and technology professionals, taking place Nov. 6-7th at the Jacob K. Javits Convention Center in Manhattan.
“Analysts and market experts increasingly identify programmatic RTB as the future driver of mobile advertising and StartMeApp’s addition of AdNubo and its top-tier team of trading desk professionals enables us to bring the best practices in RTB desktop trading to StartMeApp’s mobile advertising offerings for brands, agencies and publishers worldwide,” said Alejandro Campos Carles, Co-Managing Director and Founder, StartMeApp.
“Programmatic RTB trading has steadily increased its share of online advertising to about 10% today, providing increased efficiency for publishers and transparency for advertisers in the desktop environment,” added StartMeApp Co-Managing Director and Founder Gaston Fonzo. “The highly fragmented mobile ad marketplace is already beginning to adopt RTB at an earlier stage than online advertising and as standardization takes place, early adopters of best practices in programmatic RTB trading will be in the vanguard of industry change in the mobile space.”
AdNubo will function as a branded platform as part of StartMeApp, operating under the direction of StartMeApp Network Manager Tomas Mur, who was previously the Platform Team Leader and a Senior Media Buyer with Buenos Aires-based global performance advertising platform Adnetwork. Mur’s team of highly skilled programmatic RTB advertising specialists incorporates additional StartMeApp assets and media buying staff based in Manila, enabling global 24/7 optimization of advertising campaigns via AdNubo’s DSP integration with ad exchanges, SSPs and networks worldwide.
An independent, privately owned mobile advertising network, StartMeApp serves mobile ads in 120 countries across five continents and currently delivers 30 billion impressions monthly across its mobile platform worldwide. StartMeApp is connected to all leading buy-side mobile ad networks and exchanges worldwide, as well as all major global sell-side providers of rich-media apps and mobile content, including carrier on-portal audiences, mobile web sites, WAP sites and applications traffic.
StartMeApp’s unique ad-serving capabilities combine with the extensive mobile expertise and experience of the company’s management and staff to provide the highest possible return on mobile advertising investment for clients worldwide. To learn more about StartMeApp and the mobile advertising opportunities available to its brand, ad agency and content publishing clients in Latin America, North America, Europe, Asia and Africa, visit http://www.StartMeApp.com.
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An independent, privately owned global mobile advertising network, StartMeApp runs tens of thousands of effective brand and ad campaigns each year and serves mobile ads, apps and content in 120 countries across North and South America, Europe, Asia and Africa. Currently delivering 30 billion impressions monthly worldwide, StartMeApp’s unique, high-frequency ad-serving platform fully integrates demand-side and supply-side functionalities to connect publishers, VAS providers and aggregators of mobile apps and content to all leading ad networks and exchanges worldwide. At the same time, StartMeApp provides brand advertisers and agencies access to major global sources of high-quality, rich-media apps and content inventory, including carrier on-portal audience, mobile web sites, WAP sites and mobile applications traffic. For more information about StartMeApp, visit: http://StartMeApp.com.