New York, NY (PRWEB) May 21, 2014
Heidi Waldusky, a creative leader with deep experience in integrated advertising, is now second-in-command of the multi-disciplinary creative department at Story Worldwide in New York.
As executive creative director, Waldusky will help lead a rapidly expanding, multi-channel team of writers, designers, journalists, animators, filmmakers and more who are creating innovative digital and traditional content for some of the world’s leading brands.
Waldusky was previously at Havas Worldwide for 6 years, most recently as executive creative director in Havas’ New York office.
Waldusky said, “The minute I met with Story, I knew this was something I needed to be part of. Their approach comes from a genuine place of wanting to craft the right work for their clients, no matter the ask or the channel. It’s not about being digital or social or traditional, it’s about bringing interesting ideas to life. I love the message of that, and I find it incredibly refreshing. The fact that they all happen to be a bunch of pretty great people doesn’t hurt either.”
“Heidi’s arrival is another milestone in Story’s evolution from a brand content publisher to the world’s first content-focused, full-service branding and advertising agency,” said Story Co-CEO Kirk Cheyfitz. “She brings great strength as an inspirational manager of diverse creative teams in digital and traditional advertising. Her talents are critical as Story continues to win major AOR assignments and to reinvent advertising as storytelling for a radically changed media world.”
Waldusky reports to Chief Creative Officer Rob Rasmussen, who came to Story a year ago. Rasmussen was charged with exponentially expanding the agency’s capabilities to embrace all media, including TV. Numerous recent wins of major brands as well as national TV, print and digital campaigns breaking now for Beech-Nut Nutrition are all signs of Rasmussen’s success.
Rasmussen said, “Heidi is the best kind of writer/digital creative director. Free from the shackles of media specific tactics, she focuses on unique brand experiences leading both her teams and clients in the creation of amazing work.”
Story Worldwide is the world’s first content advertising agency, creating narrative-driven communications in every form from TV spots to social programming. It is a pioneer in using strategic paid media and social media to build motivated, engaged communities that support brands and help spread brand content. An independent agency, Story has offices in New York and Seattle. It has won major awards for its creative work across film, long-form content, online and tablet publishing, apps, games and strategy. In the past two years Story has more than doubled its client base, which now features many large marketers across all categories, including Unilever, Johnson & Johnson, Lexus, RCI/Wyndham, Google, Holland America Line, Beech-Nut Nutrition, General Mills, BD Medical, Estée Lauder, Westfield Malls, ARRIS, WGN America, Starz and USA Network.