Customer Service Explained in New Book by Stuart McKechnie
GRANDTULLY, Scotland (PRWEB) September 27, 2014 -- Author Stuart McKechnie brings his experience as a CEO of a consulting firm to his new book, “The 4 Dimensions of Total Customer Service” (published by Balboa Press). This book provides companies, business owners, CEOs and managers with a refreshing model of customer service that will improve companies in all aspects.
McKechnie introduces his concept of “Total Customer Service,” an organization development based ideology that guides the activities of a company with the mindset of engaging the “Total Organization” in providing the best service to customers in all aspects. Within this approach, he introduces the “Customer Service Hallmark,” a unique new quality standard and benchmark against which to develop and measure the “Total Customer Service” for which a company should strive.
“The book will appeal to a range of readers – CEOs, executives and managers of all types of organizations as well as students and academics, not just customer service people,” McKechnie says, “anyone with an interest in customer service, organization performance improvement, and the relationship with customer service and the bottom line will find this book valuable and enjoyable.”
An excerpt from “The 4 Dimensions of Total Customer Service”:
“Total Customer Service is the focus of this book. It includes a mix of innovative thinking and a variety of useful models, concepts, tools and ideas. It addresses the identification and integration of the people and systemic issues which together can improve not only Customer Service but also the overall performance of an organisation. It introduces The Customer Service Hallmark, a unique quality standard consisting of four crucial integrated ‘Dimensions’ of customer service, each guided by a ‘Proposition’ for action.”
“The 4 Dimensions of Total Customer Service”
By Stuart McKechnie
Hardcover | 6 x 9 in | 420 pages | ISBN 9781452516769
Softcover | 6 x 9 in | 420 pages | ISBN 9781452516745
E-Book | 420 pages | ISBN 9781452516752
Available at Amazon and Barnes & Noble
About the Author
As founder of McKechnies Limited, Stuart McKechnie led the U.K. based consultancy company for more than 20 years, providing Organization Development and People Development services internationally.
Balboa Press is a division of Hay House, Inc. – a leading provider in publishing products that specialize in self-help and the mind, body, and spirit genres. Through an alliance with indie book publishing leader Author Solutions, LLC, authors benefit from the leadership of Hay House Publishing and the speed-to-market advantages of the self-publishing model. For more information, visit balboapress.com. To start publishing your book with Balboa Press, call 877-407-4847 today. For the latest, follow @balboapress on Twitter.
Marketing Services, Balboa Press, +1 (877) 407-4847, [email protected]
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