New York, NY (PRWEB) January 28, 2014
TalkPoint, the leader in global communications technology, specializing in browser-based audio and video webcasting, today announced the results of its 2013 Webcasting Survey: Content and Conduct. The 2013 survey – as well as insights from more than 20,000 live webcasting events that TalkPoint facilitates per year -- identified ease-of-use and engagement, the importance of video and targeted content as the top three recurring webcasting trends.
“This year’s survey results show the importance of webcasting convenience, its ease-of-use and targeted content to increase audience interactivity.” said Nick Balletta, CEO of TalkPoint. “The TalkPoint team will continue to optimize our webcasting technology to provide a more collaborative experience for our clients, so they can easily secure more webcast registrants, drive engagement and expand communication with their constituencies.”
In the fourth quarter of 2013, TalkPoint surveyed clients from more than 250 respondents to determine their webcasting behavior and gain insights into their event practices.
To download the 2013 survey best practices sheet and accompanying infographic, visit http://lp.talkpoint.com/WebcastingSurvey.html
TalkPoint is the industry leader in global communications technology, specializing in browser-based audio and video webcasting. Since 1998, TalkPoint's easy-to-use, Software-as-a-Service (SaaS) cloud platform has facilitated more than 20,000 live webcasting events per year for the top Fortune 500 and FTSE 100 companies. From investor relations and corporate communications to product launches and continuing education, TalkPoint offers scalable and flexible technology to meet today's business communication needs. For more information, visit http://www.talkpoint.com.