New York, New York (PRWEB) February 20, 2014
Washington Wizards Guard John Wall won the NBA Dunk Contest with coaching help from Team Flight Brothers, the newest members of The Whistle Network, which is the first multi-channel network focused on sports entertainment.
“We’re proud to help the best dunkers all over the country – no matter where they play or who they are - push basketball forward. We’re proud to be part of The Whistle as they build out an All-Star team of channel partners and pull in millions of new fans to push sports media forward,” said Charles Millian of Team Flight Brothers, who also coached Toronto Raptor Terrence Ross and the Indiana Pacers’ Paul George in this year’s contest.
Team Flight Brothers has over 100,000 subscribers and their videos have been seen over 76 million times. While young fans once turned to their televisions to pick up new dunks from their pro athlete heroes, those athletes are increasingly turning to fan made videos like Team Flight Brothers video “19 Dunks the NBA Has Never Seen,” which launched several new dunks in the league.
“They are great coaches, great innovators and, just as importantly, great guys, which makes them a great addition to the team,” said the Whistle Network’s Head of Partner Operations Dev Sethi.
The Whistle Network launched on January 1st as the first sports focused multi-channel network and has already grown to over three million subscribers and 25 channels, including Shot Science Basketball, DudePerfect and Brodie Smith. TWN is the YouTube-focused platform of The Whistle - the first sports media company focused on the new generation of sports fans. The Whistle’s professional league content and equity partners include Major League Baseball’s Advanced Media, the PGA Tour, NASCAR, Major League Lacrosse, and the US Ski and Snowboard Association.
ABOUT THE WHISTLE:
The Whistle is the first sports entertainment network built across multiple platforms to engage and activate the new generation of fans and athletes. Its owners and investors include sports heroes such as Derek Jeter, Peyton Manning, and Tim Wakefield, media pioneers including the former heads of Nickelodeon and MTV, and league equity and content partners like the NFL, PGA Tour, NASCAR, Major League Lacrosse, US Ski and Snowboard Association, US Soccer, the Harlem Globetrotters and Alli Sports, who each deliver Whistle fans inside access to professional sports. The Whistle Network (TWN) is the company's YouTube-based Multi-Channel Network (MCN), which launched with over two million subscribers and provides sports content creators tools, services and expertise to grow while connecting with The Whistle's audience on multiple platforms.
For more information about the network, visit, subscribe, like or follow @thewhistle.