This allows them to hyper focus their marketing messages for an even larger ROI.
Jamestown, NY (PRWEB) December 23, 2013
Text message marketing, also known as SMS marketing, is a stream of marketing by which business and organizations can communicate specials, deals, coupons and more to their opt-in customers via text messages. This marketing medium has exploded with popularity in the last couple years as more and more Americans rely on text messaging as an integral part of the way they communicate.
Statistics show that 98% of all text messages are read and 95% within the first 5 minutes. This is at the core of why text message marketing is so powerful. It allows businesses and organizations to to have their voices heard in an instant, and whenever it’s needed most. It’s also important to note that these text messages are 100% opt in meaning that the only way a person can receive text messages from a particular business is if they voluntarily sign up for them.
This new subscriber segmenting tool allows SlickText customers to create “subgroups” within their text message marketing lists. These subgroups can be created based upon a number of subscriber specific data including city, state, and date they subscribed.
CEO Matt Baglia said, “This new tool puts even more power in the hands of our customers. By allowing them to target specific segments within their own customer bases, it allows them to hyper focus their marketing messages for an even larger ROI.”
The new segmenting feature is now live on SlickText.com and is available for all customers at any subscription level. To learn more visit http://www.SlickText.com.