The Rainmaker Group Launches Partnership with ALN Apartment Data

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Partnership will deliver greater business intelligence insights allowing customers to optimize pricing and operations in all market conditions

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With the possibility of multifamily markets softening in some areas of the country, it is especially critical that owners and operators have the tools they need to navigate changing dynamics.

The Rainmaker Group, the market-leading provider of automated revenue management and profit optimization software solutions for the Multifamily Housing and Gaming & Hospitality industries, announced today that it has launched a strategic partnership with ALN Apartment Data Inc., the largest collector of apartment data in the United States.

"We are extremely excited about this opportunity to partner with one of the most respected apartment data companies in the country," said Amar Duggasani, chief strategy officer for Rainmaker. "With the possibility of multifamily markets softening in some areas of the country, it is especially critical that owners and operators have the tools they need to navigate changing dynamics. The analytics we will develop with ALN will deliver comprehensive and original insight into what is taking place in markets all across the country. Armed with this new business intelligence, apartment companies can better calibrate their pricing and lead-management strategies to optimize revenue."

Using ALN's comprehensive market survey data and Rainmaker Insights' real-time rental property data, the companies are offering innovative analytics to help multifamily owners and operators gain the deepest business intelligence available to improve operational and revenue strategies. Currently, the partnership is examining the differences in asking and effective rents in various markets to determine the extent of lease concessions.

Starting today, the partnership provides ALN customers direct access to Rainmaker Insights' Rental Market Analysis reports, while Rainmaker Insights clients will be able to generate ALN's traditional market survey reports.

"The multifamily industry continues to grow ever more sophisticated, and companies large and small are demanding cutting-edge data and analysis to make sound decisions about pricing, marketing and all other aspects of their operations," said Wayne Williams, owner of ALN. "That's what the Rainmaker-ALN partnership is all about: providing the type of original insight and information that allows operators to thrive in all types of market conditions."

To discuss the Rainmaker-ALN partnership and what it can offer the multifamily industry, please stop by Rainmaker’s booth (No. 219) at the 2016 NMHC OPTECH Conference & Exposition, Nov. 14-16, at the Hilton Anatole in Dallas.

About Rainmaker
The Rainmaker Group is the market-leading provider of automated Revenue Management and profit optimization software solutions for the Multifamily Housing and Gaming & Hospitality industries. Rainmaker software, coupled with business consulting services, enables multifamily housing operators to maximize revenue from apartment leases and helps operators of casino hotels and other hospitality enterprises secure the most valuable customers to increase their profitability. An innovator and thought leader in the highly specialized pricing and revenue optimization field, Rainmaker leverages cutting-edge research to bring clients the most sophisticated systems and help them achieve the highest profitability from their assets. Multifamily housing clients include leaders such as AvalonBay Communities, Equity Residential, Gables Residential, Post Properties, Mid-America Apartment Communities and more. Gaming/Hospitality clients include leading casino/hotel organizations such as Atlantis The Palm Dubai, Caesars Entertainment, MGM Resorts International, Omni Hotels & Resorts, Wynn Las Vegas, and many others. A Microsoft Silver Certified Partner headquartered in northern Atlanta, GA, Rainmaker has for three years running ranked on the Inc. 5000 list among America’s top fastest growing, privately held companies. For more information, visit http://www.LetItRain.com.

About ALN Apartment Data, Inc.
Independently owned, ALN began with the inception of our Locator Program (1991) and then ALN OnLine (1993), providing Market Analysis for the Owner/Manager. Since then, our programs and markets have grown to what ALN is known for today - Market Data with integrity. In the last 10 years, the evolution of our Vendor programs have grown to 140+ Vendor Edge Plus markets and cover over 118,000 properties for the Compass National program. Within the last year, the ALN Online platform has been rewritten and will be nationwide by year’s end. All of the programs provide client specific tools to assist with any multifamily business need for the multifamily professional. ALN today is the largest collector of Apartment Data in the United States. We update monthly and report on over 131,000 properties nationwide from data analytics, new construction, histories, to contact databases. Whether your needs are for Onsite, Management, Owner, Acquisitions, Development, Vendor Supplier or an Apartment Association, ALN provides instant access to detailed multifamily information.

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Marlena DeFalco

Drew Brucker
The Rainmaker Group
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