Niles, IL (PRWEB) May 15, 2014
Chicago based custom gift basket company, Thoughtful Presence, quietly celebrated its two year anniversary while servicing its customers during the Mother’s Day gift rush. April 22nd marked the company’s official 2 year anniversary, but owner Mary Babiez considers the past year the actual company launch. “Our first year was more of a part-time gig with other personal and professional obligations to resolve before really moving full speed ahead. It was about this time last year that we really hit the ground running.”
And hit the ground running, they did. With a primary 2013 goal being brand and product exposure, the company focused most of its time and budget on marketing and developing a much improved website. "Although revenue is always the ultimate goal, we needed to establish ourselves as a viable competitor in the gift basket business." That focus paid off as Thoughtful Presence has seen steady growth over the past 12 months. “We really saw an increase in website traffic and sales following a major redesign of our website last October. That improvement has remained steady.” Babiez credits the new sleek design to her partners at e-CartCustoms, based in Houston, Texas. “We interviewed a handful of design companies who specialize in our shopping cart platform, Bigcommerce, and were most impressed with e-CartCustoms' ability to understand our unique gift basket business and what we envisioned for the design of our site.”
Thoughtful Presence has aggressive goals for the remainder of this year, not least of which is 150% revenue increase over last year. Among other plans for this year are an expanded corporate gift product line, and a new “build your own” feature on the website. “Setting revenue goals was difficult without a history to base them on, but I felt we could maintain and pick up further traction from what we saw at the end of last year. We’re currently running at 120% increase, so I’m pleased and excited to see what the second half of the year brings.”
Thoughtful Presence is a custom gift basket company specializing in uniquely designed high quality functional gift baskets. “We combine boutique style gift products with the artistry of gift basket design. The result is a beautiful alternative to the traditional gourmet food gift basket.” Custom gift baskets for a variety of holidays, themes, and life occasions can be found at Thoughtful Presence.