Tru Optik Names David Wiesenfeld Chief Strategist

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Former Nielsen and Ocean Spray executive to join rapidly-growing startup.

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Tru Optik is at the forefront of helping media, entertainment and advertising companies tackle their biggest unaddressed pain point; the hundreds of billions of dollars per year that goes unmonetized due to digital media piracy

Tru Optik, a digital media audience intelligence company and the only provider of census level peer-to-peer file-sharing analytics, today announced that David Wiesenfeld, former vice president at Nielsen, has been appointed Chief Strategist. As part of his new role, Wiesenfeld will be responsible for furthering the development of Tru Optik’s solutions and communicating the company’s value proposition to the entertainment industry, brand advertisers, and media companies.

In his role as Chief Strategist, Wiesenfeld will be responsible for aligning Tru Optik's solution portfolio with marketplace needs. His experience will allow him to leverage internal capabilities and identify external assets that can enhance or complement Tru Optik's ability to help companies target consumers and monetize digital media.

“Tru Optik is at the forefront of helping media, entertainment and advertising companies tackle their biggest unaddressed pain point; the hundreds of billions of dollars per year that goes unmonetized due to digital media piracy,” said Andre Swanston, chief executive officer at Tru Optik. “David’s experience and insight will help us to hone our market strategy and enhance the value we provide to enterprises.”

Wiesenfeld has more than 20 years’ experience in consulting, strategy development, and product management, primarily in the consumer packaged goods and marketing services industries. Most recently, he built and led the e-commerce practice area at Nielsen, where his team worked with many of North America's largest advertisers and retailers to help them understand the online retail space and develop winning e-commerce strategies.

Prior to Nielsen, Wiesenfeld headed the business insights function at Ocean Spray. He is a graduate of Franklin & Marshall College.

"With the radical changes in media consumption and distribution, there is a clear and urgent need for advancements in media measurement and monetization models,” said Wiesenfeld. “Tru Optik’s unique ability to provide census-based measurement of digital media consumption and retarget actual viewers of relevant content helps companies capitalize on new media opportunities. I'm excited to help Tru Optik bring its capabilities to the marketplace."

About Tru Optik
Tru Optik is a provider of real-time and predictive audience intelligence. Through our multi-channel assessment of global digital media demand and consumption, we enable our clients to more effectively identify, reach and cater to their target audiences and consumers. For more information on Tru Optik, please visit http://www.truoptik.com.

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Andre Swanston
Tru Optik
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