Voluntas Acquires Stake in Digital Agency Vertic

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Capital will strengthen Vertic's position and competitiveness in the market

“Vertic is one of the leading agencies in digital marketing and helps to set the pace of digital marketing innovation in its category globally. It is our expectation that together we can offer our customers a larger and more attractive value proposition.”

Voluntas, an Investment Management & Advisory Firm focused on innovative investment opportunities with a positive social impact, has announced the agreement to take an investment stake in the digital agency Vertic.

Founded in 2002, Vertic creates digital solutions that help Fortune 500 clients like Microsoft, GE, GSK and SAP build their brands, provide superior customer experiences and generate tangible business results. Their approach is interdisciplinary, combining strategy, storytelling, creativity and interactive design. Vertic is independently owned with offices in Copenhagen, New York, Seattle, and Singapore.

The move bolsters Voluntas’ portfolio of meaningful investments. Commenting on the stake, Morten Albaek, Managing Partner of Voluntas, commented, “Vertic is one of the leading agencies in digital marketing and helps to set the pace of digital marketing innovation in its category globally. It is our expectation that together we can offer our customers a larger and more attractive value proposition.”

This is Voluntas’ first investment where their 4 main principles – diversity of intelligences, equal distribution of men and women in management, environment and energy responsibility, and that the employees feel that work gives meaning to their lives – are a core piece of the deal. “We are proud and very satisfied to partner with Vertic, which is the digital marketing agency for some of the world's largest companies,” Albaek continued. “Vertic has already given evidence of their skills in meaningful innovation and with Voluntas’ expertise and skills in branding and business development, we believe that this cooperation opens up opportunities for more global and challenging projects that will strengthen the earnings base and help develop Vertic as well as Voluntas.”

Among Vertic’s partners with whom they leverage working relationships, they count LinkedIn, Sitecore and Traackr. The investment will enable Vertic to scale their unique intellectual property based on these and other technologies, and help drive their growth in the coming years. “There are strong synergies between Voluntas and Vertic, and with this injection of additional capital and intellectual resources, we expect to strengthen our position and competitiveness in the market,” said Sebastian Jespersen, Vertic CEO. “I look at Voluntas as one of the most innovative, inspiring and meaningful investment firms in the market. Their four principles are ones we have extolled from the start of our founding and have running through the veins of our employees and client projects.”

“We have a history of our solutions creating best-in-class user experiences,” continues Jespersen. “This pushes users over a continuum of conversion, no matter what the objective may be, and thus drives tangible business impact. We are excited that this investment will enable us to bring this strategic value to even more customers.”
As part of the investment, Albaek will take a place on the Vertic board of directors and help advise on global client expansion.

About Vertic:
Since Vertic's launch in 2002, Vertic has been fiercely dedicated to developing digital solutions that help Fortune 500 clients like Microsoft, GE, GSK and SAP build their brands, provide superior customer experiences and generate tangible business results. Their approach is interdisciplinary, combining strategy, storytelling, creativity and interactive design. Vertic is independently owned with offices in Copenhagen, New York, Seattle, and Singapore. Please visit http://www.vertic.com for more information.

About Voluntas:
The overall scope of Voluntas Investment & Advisory Management Firm is to manage existing assets, identify, acquire and manage new investment opportunities, and provide commercial advisory services to relevant partners and clients. The 3 core elements of Voluntas’ advisory services are:

  •     The development of social impact investment strategies
  •     Brand and reputation management
  •     Business Development and innovations.

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Steven Lamensdorf
Vertic
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