Cosmetic Brand Vincent Longo Adds Focus On New Gluten-Free Formulas #VLBeauty

The celebrity makeup artist line,Vincent Longo, has reformulated some of its most coveted products with a new gluten-free formula for those with gluten sensitivities, celiac disease and non-sufferers alike. #VLBeauty

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The fact that Vincent Longo has taken such an initiative at providing gluten-free products shows the brand's commitment to addressing the concern of their consumers’ health needs.

New York, New York (PRWEB) April 23, 2014

Vincent Longo Cosmetics, the beauty and fashion insider's makeup brand of choice, has reformulated some of its most popular items to be gluten-free.

Gluten is a protein found in wheat, barley and rye, as well as many common food additives. Those allergic to the protein can trigger an autoimmune reaction once ingested, which can refer to one’s makeup. Wearing a lipstick or gloss with gluten ingredients can cause an autoimmune reaction if digested or left on the skin, causing both the potential for a topical and/or internal upset.

“Gluten sensitivity can develop if gluten, or partially digested fragments of gluten, are ingested,” explained BeautyStat.com’s Founder and Cosmetic Chemist Ron Robinson, who has developed products for Clinique, Estée Lauder, Revlon, Avon and Lancôme. “With the increased public awareness of celiac disease and other gluten-sensitive conditions, many beauty manufacturers have introduced gluten-free products. This is especially relevant to lip products that can be ingested during use.”

Vincent Longo Cosmetics has reformulated four of their most covetable products, including the Best Selling Lip & Cheek Stain, which is oil-free and layers beautifully for sheer-to-full coverage. The gluten-free formulas can also be found in the creamy and hydrating Silk Velour Lipstick, infused with vitamins A, C and E for a tone-on-tone pearl finish; the Creme Gel Liner (winner of Total Beauty’s 2014 5th Annual Editors’ Picks for Best Eyeliner), which comes in an array of colors to enhance eyes with its richly-pigmented pearl finish and the newly released Volume Plus Mascara, to create natural-looking volume in one swipe with a nourishing blend of algae extracts for soft and supple lashes.

The cosmetic market is constantly talking about the potential health risks of using make-up with gluten ingredients for those suffering from celiac disease, an autoimmune disorder of the small intestine. With a brand that has prided itself with developing luxurious formulas and high performance products over the years, Vincent Longo Cosmetics hasn’t sacrificed formula quality in regards to their gluten-free items. “The fact that Vincent Longo has taken such an initiative at providing gluten-free products shows the brand's commitment to addressing the concern of their consumers’ health needs, without giving up on color-payoff or a diluted formulation, ” said Ron Robinson.

To learn more about Vincent Longo Cosmetics gluten-free items, go to http://vincentlongo.com/catalog/gluten-free.


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