Water, Inc. Announces New President and COO

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Water, Inc., an industry leader in quality drinking water filtration products, today announced that Rick Tarantino has been promoted to president and COO of Water, Inc. and Premier Products Distribution Company.

Water, Inc./Premier Products Distribution Company Founder, Major Avignon and newly appointed President and COO, Rick Tarantino.

Water, Inc./Premier Products Distribution Company Founder, Major Avignon and newly appointed President and COO, Rick Tarantino.

As President and COO Rick Tarantino will continue to grow Water, Inc. and Premier Products’ innovative home water filtration offering along with its offering of premium products and appliances for the kitchen, bath and home.

Water, Inc., an industry leader in quality drinking water filtration products, today announced that Rick Tarantino has been promoted to president and COO of Water, Inc. and Premier Products Distribution Company. In the new position, Rick will utilize his twenty years of experience with Water, Inc. and Premier Products Distribution Company to continue growing the companies’ innovative home water filtration offering along with its offering of premium products and appliances for the kitchen, bath and home.

“Essential to Water, Inc.’s success, Rick has been incredibly effective in introducing new brands to our distribution network. In fact, it is his forward thinking that has helped shape our future, and that’s led to critical partnerships like our creation of Body Glove Water Filter Systems,” states Major Avignon, founder of Water, Inc./Premier Products. “As we move into the next growth phase for our company, we remain dedicated to introducing new products and ideas to the market place. And, it is for this reason that we are thrilled to formally announce Rick’s promotion to president and COO of Water, Inc. and Premier Products Distribution Company.”

Established by Major Avignon in 1977, Water, Inc. was an anomaly, as interest in water filtration was almost non-existent. Nearly 40 years later, the business has grown exponentially – offering the industry’s best water filtration solutions and, with the establishment of Premier Products Distribution Company, premium products and appliances for the home. As President and COO, Rick will grow the businesses by focusing on sales, product engineering and development, and marketing.

“We’re obsessed with water; water improvement, and luxurious necessities for enhancing water – but we’re not just a water company, we’re a selling organization,” states Rick Tarantino. “We successfully deliver brands that provide premium products, and we’ve done this by building relationships and then earning the business – not the other way around. And it’s this approach that will continue to differentiate us as we move into the next phase of our Water, Inc. and Premier Product’s growth.”

To learn more visit waterinc.com or call 800-322-WATER (9283).

About Water, Inc.
For nearly 40 years Water, Inc. has been committed to providing excellent products and customer service. As a leading supplier of drinking water filtration products, water systems, plumbing hardware and luxury appliances, Water, Inc. has built a lasting impression as an honest company with a passion for making a difference. For more information about Water, Inc., call 800-322-WATER (9283) or visit http://www.waterinc.com.

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Brittany Ordonez
Water, Inc
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