Waterfall Group Announces New Director of Sales and Marketing

Twenty-five Year Adventure Travel Executive Marcella Bettis Joins Leader in All-Inclusive Sport Fishing Resort Management

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Marcella Bettis, Director of Sales & Marketing at Waterfall Group

We’re pleased to welcome someone with such an extensive background in adventure travel.

Ketchikan, AK (PRWEB) January 31, 2014

Waterfall Group, the leader in all-inclusive sport fishing resort management, today announced the appointment of Marcella Bettis as Director of Sales and Marketing across all properties.

“I’m excited to join the experienced team at Waterfall Group, and to lead the sales and marketing organization to the next level,” said Bettis. “With adventure travel to unique destinations on the rise, there’s an incredible opportunity to grow the company by offering thousands of guests the Alaska fishing trip of a lifetime.”

Bettis joins Waterfall Group with over twenty-five years’ experience. She started her career in hospitality with Vail Resorts in 1991 as Regional Director of Sales & Marketing overseeing their Vail Beaver Creek Collection, a position she held over 19 years. Most recently, Bettis was the Regional Director of Marketing representing four RockResorts and more than a thousand luxury condominiums.

Headquartered out of Ketchikan in southeast Alaska, just a 90 minute flight from Seattle, Waterfall Group manages two all-inclusive, luxury resorts. Their flagship location, Waterfall Resort, has hosted over 50,000 guests making it Alaska’s most popular fishing lodge. Their new luxury property, Steamboat Bay Fishing Club is the closest lodge to the best fishing spots in southeast Alaska.

“We’re pleased to welcome someone with such an extensive background in adventure travel and sporting-themed resorts as Marcella,” commented Ken Dole, Waterfall Group’s President. “I’m confident her enthusiasm, guest focus and industry expertise will be a great addition to the Waterfall Group team.”

About Waterfall Group:
Waterfall Group is the leader in all-inclusive Alaska fishing resort management. Founded in 1982, Waterfall Group properties are known for their unique destinations, warm customer service, expert marine crew and close proximity to the best fishing spots in Alaska. Welcoming more than 50,000 guests to its historic and luxury properties, Waterfall Group boasts an impressive guest return rate that includes multiple generations. http://www.WaterfallResort.com and http://www.SteamboatBay.com.


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