“The more complex the scene appears, the simpler the solution ought to be.” - Tom Jacoby, Vice President of Emanation, Inc - NumberOneOnTheList.com
New Hyde Park, NY (PRWEB) August 31, 2015
The Search Engine Ranking Factors 2015 Expert Survey and Correlation Data has been published at https://moz.com/search-ranking-factors. How do I use this to improve business search engine ranking?
Tips on using content to improve search engine ranking:
(0) Step Zero is check the business website. The business website presents the business in the way it should be presented - show clearly what the business does and where. Show what problems the business solves and the benefits that a client can reasonably expect. Give visitors to the website compelling reasons to contact the business - discount coupons, free consultations, whatever has been successful will likely continue to be successful.
(1) Write an article, as little as 80 words (roughly two very short paragraphs), no more than 300 - 400 words. Write about one product or service, pick one very specific part of the business and share your expertise on that. Start with a profitable niche. Post the article on the business blog or website.
(2) Make a video about the article in step one. Everybody looks for everything on the internet and the most popular internet access is on a smartphone. No one wants to read a lot of text on a smartphone, video trumps text. The video is on the same product or service as the article in step (1) and these two things support each other.
(3) Do a podcast. A typical podcast runs half an hour or sixty minutes. People with long commutes, people that like to workout without music and others enjoy podcasts. Podcasts are readily available online at the Apple store, for example.
(4) Use social media to disseminate (1) (2) and (3) above. Post to LinkedIn, post to Twitter, post to both a personal and a business page on Facebook, post to both a personal and a business page on Google Plus - use as much social media as can be kept up with and participated in. For example, if a communication comes to the business on Facebook, it should be answered within 24 hours or faster.
(5) Rinse, repeat. Write an article about another profitable niche and do the above steps on this new product or service.
The internet is the largest marketing platform on Earth and growing. Everyone looks for everything on the internet, usually on a smartphone. People who are searching for what your business does are the hottest leads. The object of the tips on using content to improve search engine ranking is to select a profitable niche and improve search engine ranking for that specific niche. Then select the next niche.
Emanation, Inc - NumberOneOnTheList.com - was incorporated in the State of New York on 11 February 1997 to promote and support doing business on the internet. The basic marketing plan given above can be implemented by most businesses with the result of improved search engine ranking and internet visibility.
BNI Presentation - Internet 5 Steps to Total World Domination
Internet Marketing – SEM Five Do-able Steps to Total World Domination
Emanation, Inc - NumberOneOnTheList.com
Box 3521, New Hyde Park, NY 11040
Brochure website: http://ExternalSEOandSEM.com